Panera Bread is a renowned restaurant that has come about from the merging of great companies and people. However‚ the beginning was actually with Au Bon Pain which was started in Boston’s Feneuil Hall as a demonstration bakery. Louis Kane was struck by this store’s growth potential and purchased the business in 1978. Between 1978 and 1981 the company opened 13 stores‚ but subsequently closed 10 of these stores‚ in the Boston area and had major debt. Ronald Shaich‚ a recent graduate from Harvard
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MAXIS BERHAD COMPANY PROFILE Maxis Berhad‚ with its consolidated subsidiaries (together‚ ’Maxis ’)‚ is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009. Maxis was granted licences to operate a nationwide GSM900 mobile network‚ a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996. Since
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Case 8: Panera Bread Company 1. Panera Bread’s strategy is to make great bread broadly available to consumers across the US. The vision was to provide consumers with a high quality‚ authentic‚ fresh-dough artisan bakery and upscale quick-service dining experience. The following key elements comprise the Panera Bread strategy: a. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as possible. Management planned to expand the
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Panera Bread Company Submitted to Dr. Desmarais December 17‚ 2011 Salem Analytics Catherine O’Neill Yasmeen Kouki David Kirby Christopher Titus Table of Contents Executive Summary Macro-environment Industry Analysis i. ii. iii. iv. v. Industry Drivers Five Forces Changes to the Industry Structure and Competitive Environment Existing Rivals Competitive Capabilities Analysis Key Success Factors Critical Issues the Industry Faces Panera Bread Company’s Competitive Capabilities i. ii.
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Panera Bread: A Case Study Misti Walker Panera Bread: A Case Study 1 Strategy Panera Bread’s strategy is “to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.” This strategy is most closely aligned with a broad differentiation strategy‚ or being unique in ways that a broad range of consumers find appealing. Prior to taking the Panera concept nationwide‚ the owners performed cross-country market research and concluded that consumers could get excited
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Submitted in partial fulfillment of the requirements of the degree of Bachelor of Science (Hotel Administration) January‚ 2010 Table of Content 1. Executive summary 4 2. Introduction 5 3. Description of the Panera Bread company 6 4. Strategies being pursued by the company 10 5. Future trends which will have impact on the company 15 6. Future possibilities 17 7. “The way forward” 20 Plagiarism
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1. What is Panera Bread’s strategy? Which of the competitive strategies discussed in Chapter 1 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? Being a nationally recognized brand and a dominant in restaurant operations in the specialty bakery café segment and to expand broadly in the regional market is Panera’s strategy. And by giving high quality product Panera is following their strategy. Panera’s Competitive
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Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
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Panera Bread Case Study: Rising Fortunes? Executive Summary: In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful
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PANERA BREAD COMPANY Panera is a specialty café anchored by an authentic‚ fresh dough artisan bakery and upscale quick service menu selections that include sandwiches and soups. Panera Bread primarily in suburban‚ strip malls‚ and regional malls locations that has a unique dining environment and serves higher quality products. Panera Bread`s broad use of differentiation strategy has assisted in their growth and profitability. When it comes to strengthening Panera’s competitive position their rivals
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