needs and demands from the TNCs and can’t gain rights or set up trade unions. What is a TNC? TransNational Corporations (TNCs) are enterprises that control economic assets(assets are any item of financial value own by a individual‚ or in this case a corporation.) in other countries. Examples of TNC in the fashion industry are Living Dead Souls‚ Flipflops and Fangs‚ What is globalisation? Globalisation is a process
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The research I have done about Nike’s labor practices was very interesting. I looked up responses of Nike to accuses on them on the internet. I found a couple of publications at www.Nikebiz.com. After I read them‚ I realized that Nike proclaims the same thing in an exaggerated style in every single one of them. For example in a Nike statement regarding the working conditions in El Salvador‚ Nike says that their constant goal always used to be to improve the safety at the working place and the indoor
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Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
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Case Study Analysis University of Phoenix Essentials of College Writing COMM 215 Dorothy Filip November 21‚ 2009 Case Study Analysis ABC‚ Inc. has experienced an uncomfortable situation in which a scheduled training and hiring of new recruits could not be completed. Through better communication and organization‚ such situations can be avoided in the future. Background ABC‚ Inc. is a pharmaceutical company that makes and research biological equipment. Its new campus recruiter‚ Carl Robins
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Nike Athletic Shoe Industry {draw:frame} ”It is one of the most recognized symbols in the world-The swoosh. Simple.Fluid.Fast.” (Nike.com) III. Overview of the Company and Brand A. Internal Analysis Company Overview: Marketing Strategy of Brand a. Brand description‚ product line overview classification Nike carries a wide selection of all kinds of athletic shoes. Running shoes‚ basketball shoes‚ casual shoes‚ trail shoes‚ and cross trainer shoes. Nike tends to be more on the expensive
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Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader
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price and brand. POPULAR BRANDS Most respondents considered brands important. 4PS OF NIKE Nike’s 4Ps comprised of the following approaches to pricing‚ distribution‚ advertising and promotion‚ and customer service: Pricing: Nike’s pricing is designed to be competitive to the other fashion shoe retailers. The pricing is based on the basis of premium segment as target customers. Nike as a brand commands high
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Mathematics‚ Science‚ Social Sciences and Sanskrit to be used for Summative Assessment- II‚ March- 2014 Class X. Dear Principal‚ Further to circular number Acad-46/2012 regarding introduction of ‘Value’ based questions in the design of question papers in all major subjects in classes IX-X in SA-II w.e.f. academic session 2012-13‚ the following information needs to be shared with all teachers‚ students and parents 1. ‘Value’ based questions have been added to the extent of only 3 to 5 marks in
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1. In referring to the opening profile and the closing case for this chapter‚ discuss the challenges regarding corporate social responsibility that companies in the apparel industry face in its supply chains around the world? In 2005‚ Nike released reports of multiple audits it conducted in its supply chain. Said report brought to light serious unethical violations. In half of the shops visited‚ workers were being poorly treated. The victims have little or no access to water and restrooms during
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YOUNG CHAN KIM May 9‚ 2010 Mr. /Mrs. Personnel Manager Nike Sports Korea nikehr@nike.co.kr Dear Mr. /Mrs. Personnel Manager I would like to apply for Sales of the 2010 Nike Summer Internship Program. I saw the public notice that you are looking for people who can contribute‚ grow‚ think‚ dream and create. I am a qualified person whose Nike wants and I enjoy challenges with my passion. I love sport for watching‚ playing and talking. When I was young‚ I played soccer every day‚ also
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