strong‚ medicinal scent. Lifebuoy is still manufactured today and the leading brand of soaping in India. Lifebuoy‚ used by one in two Indians‚ is the largest soap brand in the country. Today Lifebuoy is sold in all over the World. It is market leader in every market where it is sold. The desire to be clean‚ active and healthy is intrinsic to everyone Irrespective of age or economic status. Lifebuoy understands this need and champions the cause for hygiene and health around the world. An inspiring vision
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Management Accounting Part A : 2-36: Strategic positioning: Describe Tartan ’s competitive strategy. On the basis of this competitive strategy‚ what recommendation would you make to task force? As an industrial leader in home lighting system manufacturing‚ Tartan Corporation has been existing for more than 90 years‚ with its brands and products firmly holding the proprietary in the market‚ while competition and potential threats‚ on the contrary‚ are impelling Tartan Corp to strengthen itself
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OBJECTIVE: The objective of this study is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands‚ and to draw implications for both academics and practitioners. In other words‚ to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price‚ however‚ they are substantially closer to middle-range brands
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Onida launched its advertising campaign on the platform of envy‚ to promote its television range. A green-horned devil with a long pointed tail was the spokesperson in all its ad campaigns till the 1990s. The ‘Devil’ helped Onida gain substantial market share and brand recall among the customers and become one of the top three television brands in the country. In 1998‚ Mirc Electronics (the owner of Onida brand) decided to abandon the “Onida Devil” in its communication campaigns as the brand mascot
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1. What is capital-market efficiency? What are its implications for investment performance in general? What are the implications for fund managers‚ if the market exhibits characteristics of strong‚ semi-strong‚ or weak efficiency? Capital-market efficiency evolved from the PhD in the 1960s dissertation by Eugene Fama. The Efficient Market Hypothesis‚ states that at any given time and in a liquid market‚ the prices of securities fully reflect all the available information. EMH exists to varying degrees
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Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 1 Corporate Strategy - Meli Marine case study Giovanni Costa Giovanni Costa Corporate Strategy - Individual Assignment 7th International MBA Part Time 2 1) Container shipping industry has consolidated over last years from over 100 carriers to just 15 global players accounting today for roughly 80% of volume‚ mostly concentrated in Asia-Europe and Asia-North America shipping lanes (see exhibit
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Marketing TARGET MARKETING: Market Segmentation‚ Targeting and Positioning Introduction 1. To succeed in today’s competitive marketplace‚ companies must be customer-centered‚ wining customers from competitors and keeping them by delivering greater value. a. Sound marketing requires a careful‚ deliberate analysis of consumers. b. Since companies cannot satisfy all consumers in a given market‚ they must divide up the total market (market segmentation)‚ choose the best segments (market targeting)
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• Two factors contributed to the reconsideration of the sears proposal – decline in market share – Goodyear brand tires were being replaced annually at Sears Auto Centers. Industry Summary • Tire production of 850 world wide • Ten tire manufacturers account for 75% of world wide production • 3 largest account for 60% • Two types of markets – Original equipment tire market (20% -25%) – Replacement tire market (70%-75%) Problem: Should Goodyear accept the proposal from sears to sell their tires
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An Analysis of Marketing for Small and Medium-sized Civil Engineering Companies Teemu T Salmela May 2004 DECLARATION This work has not previously been accepted in substance for any degree and is not being concurrently submitted in candidate for any degree. Signed……………………………………………………………. (candidate) Date………………………………………………………………. STATEMENT 1 This dissertation is being submitted in particular fulfilment of the requirements for the degree of MBA. Signed……………………………………………………………
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CASE STUDIES Innocent case study Strategies for building brand loyalty Reference Code: CSCM0132 Publication Date: August 2007 DATAMONITOR VIEW CATALYST Innocent is the leading smoothie maker in the UK‚ selling around a million fruit smoothies a week. The company has grown fast due to its successful marketing and brand positioning‚ which focuses on conveying product quality and personal connections to drive consumer loyalty to the brand. SUMMARY • Consumers have responded warmly
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