Bsb Inc: Pizza Wars Come To Campus Case Analysis Report 1. Statement Renne Kershaw‚ the food manager at BSB. Inc.‚ has had a successful one year sales at a medium sized university in the Southeast from its pizza delivery service and thinking of expanding its operations. Until then BSB. Inc.‚ was the only food service operating on campus. However‚ she came to know that the president of the university has announced construction of a student center that among other facilities will house a food
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Case : THE PIZZA WARS BY GROUP 1 | BSB‚ Inc.‚ The Pizza Wars Come to Campus | | | | | | Table of Contents Introduction 3 Background 3 Identifying the Problem 4 Question 1: Does BSB‚ Inc.‚ enjoy any competitive advantages or core competencies? 5 Question 2: Initially‚ how did Renee Kershaw choose to use her pizza operation to compete with off-campus eateries? What were her competitive priorities? 8 Question 3 : What impact will the new food court have on Kershaw’s pizza operations
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decades‚ attention to quality has increased dramatically‚ and this has truly yielded significant results. However‚ the owner needs to realize that there may be vast differences from industry to industry. Also‚ the quality of pizza available in local markets varies widely as local pizza enthusiasts can testify. Therefore‚ the writer is probably right‚ in general‚ but might be wrong in this situation. Q2. What are the benefits and drawbacks of placing the firm’s primary emphasis on minimizing customer wait
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CASE STUDIES PIZZA HUT INDIA Overview Launch of a New Pizza Crust - Freshizza Create awareness for the introduction of the new pizza crust ‘Freshizza’‚ highlighting FRESHNESS of the dough as a key ingredient for a perfect pizza. Situation Analysis Each Pizza Hut restaurant prepares fresh dough several times a day on premise‚ unlike competing brands whose stores receive crusts from a few central commissaries making the dough older by 1- 2 days. This fact had not been leveraged by Pizza
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Please describe how Pizza Hut improves customer satisfaction through CRM program. In 2005‚ Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline‚ Customer satisfaction/loyalty survey‚ and Bonus program. The 1-800 hotline: From looking at the CRM model above‚ you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs. By knowing what the customers are happy or unhappy about‚ Pizza Hut can take different
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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The Pizza Puzzle Case Study In the case‚ Sharon worked in a restaurant as Food Service Manager‚ he noticed pizza was popular in the recent days and tried her best to plan a proposal to let the restaurant she worked had the most profit. It was good for his corporation and the people who worked for it. If implemented‚ Sharon’s proposal treats the competitors as mere means in the case. When Marigold Inn start making pizzas and improve their quality to be as good as other firms‚ other firms will
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Nestlé Refrigerated Pizza Case Executive summary: In 1990 Nestlé Refrigerated Food Company‚ NRFC‚ subsidiary of Nestlé S.A‚ had to decide about the launch of a refrigerated pizza‚ under the name of Contadina pizza‚ continuing the build of the refrigerated food category it started few years ago with the launch of the Contadina pasta and sauces‚ and where the satisfying results exceeded expectations‚ NRFC would be then the first mover in this new category product‚ pre
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breakfast pizza they are adding to the menu will follow suit by being made at an already existing Starbucks supplier facility‚ packaged‚ frozen and delivered alongside other Starbucks food products. Cycle Time Cycle time is the amount of time it takes to make the product. The cycle time to make breakfast pizza for Starbucks would entail how long it took for the pizza to be made in the offsite facility. This would include cooking and assembling all the ingredients required for the breakfast pizza as well
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Donatos Pizza Case Study 1 ) Describe in detail the method for formulating the research question discussed in Chapter 5. Evaluate fully the wassup meetings as an exploratory methodology to help define the research question. On our course website I posted a video clip of a Donatos commercial. Indicate the unique selling proposition communicated in the commercial and briefly mention your opinion regarding the effectiveness of the commercial. 100 word minimum Donato ’s Pizza uses the exploratory
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