The importance of Logistics in Marketing nowadays In a first moment it is important to understand what is the main role of each departments‚ Logistics’ aim is to make products available in the market according to the customer’s demands‚ in terms of delivery time‚ volume‚ as well as‚ the efficient managing of the inventory (SEZEN‚ 2005) and the Marketing role is to generate and deliver value to the consumers of a determined market. To generate value consists in expressing characteristics‚ attributes
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Packaging has a major impact on the activities performed in a logistical value chain. Packaging can improve or decrease the efficiency of the outbound logistics process. It is therefore important to consider the activities and the value that they add to the overall process. ROL International is a Swedish store interior manufacturer that design‚ produce and distribute their products on a global basis. One of their basic products is the shelf concept. ROL wants to improve their efficiency and consider
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OPERATIONS AND LOGISTICS MANAGEMENT Submit: 18/08/2008 TABLE OF CONTENTS Introduction…………………………………………………………………………… 03 Executive Summary…………………………………………………………………… 04 Operations strategy……………………………………………………………………. 05 Operations competitive dimensions…………………………………………………… 06 Capacity……………………………………………………………………………….. 07 Location……………………………………………………………………………….. 08 Total Quality Management……………………………………………………………. 09 Flexibility……………………………………………………………………………… 11 Conclusion……………………………………………………………………………
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CHAPTER 3 Strategic and Financial Logistics © Portions Argee Logistics and Pearson Education‚ Inc. publishing as Prentice Hall Learning Objectives • To appreciate how logistics can influence an organization’s strategic financial outcomes • To review basic financial terminology © Pearson Education‚ Inc. publishing as Prentice Hall 3-2 Learning Objectives • To understand how the Strategic Profit Model can demonstrate the financial impact of logistics activities • To become aware of
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LIEGE Transport and logistics ©MET Liege is located at the centre of the European motorway network which grants rapid access to the cities and capitals of Europe. Liege‚ Logically Logistical ... O 15 Km ©Lamalle At the junction of four major European railway axes‚ the marshalling yard of Liège is a hub for the goods traffic in Belgium. platforms combining 2 or 3 means of transport (rail‚ road‚ air or waterway) are present near the airport and along the waterways.
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Logistics management covers every stage of the physical distribution process‚ from raw materials and component parts being ordered and delivered to the factory‚ materials handling and storage‚ stock control‚ sales forecasting from which the forecasts of individual components parts‚ transport and storage requirements are derived. Other functions include order processing‚ the purchasing and replenishment of stock‚ packing‚ delivery‚ achievement of set service levels‚ warehouse location‚ fleet
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The impact of Port in logistics Abstract: Modern logistics is a new growth point of the 21st century the world economy‚ known as "the third profit source". Along with competitive increasingly in the global market‚ the enterprise management become more crucially even brings the attention from government today. Logistics control ability tends to reflect the core competitiveness of a region. Logistics control can control the market. Ports are not only the joint between hub and foreign exchange window
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the Supply Chain and Logistics Industry in the United Arab Emirates during the last five years. The tools and techniques used for this analysis shall be PESTEL and PORTER’S 5 forces. Further this report shall discuss about the Industry type based on the competition existing in the market and its current phase in the Industry cycle. This report shall be considering the Industrial study conducted by major players in the Supply Chain and Logistics Industry in UAE and Logistics Reports issued by various
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Abstract/Introduction : Logistics is the one important function in business today. No marketing‚ manufacturing or project execution can succeed without logistics support. ’Logistics ’ is the management of the flow of resources‚ not only goods‚ between the point of origin and the point of destination in order to meet the requirements of customers or corporations. Logistics is one of the main functions within a company. The main targets of logistics can be divided into performance related and
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Plaza‚ the Logistics park of Zaragoza Case Analysis Supply Chain Network Diagram The supply chain flow and the respective lead times Option 1 Option 2 Average Cycle Time(Days) Rotterdam Zaragoza Average Time to reach the port 29 24 Time spent at port 1.5 1.5 Time from warehouse to customer 0.5 1.5 Total average lead time(days) 31 27 The average time to reach the port was averaged for each option 1 from the data given Demand‚ Inventory and Safety Stock Option
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