Summer Internship Project Hindustan Pencils Pvt. Ltd. Study on consumer expectations & perceptions towards assorted packs/Combi Packs Project Mentor – Mr. Karthik K (Key Accounts Manager‚ HPPL) Immediate Head – Ateesh Sahu (Regional Manager‚ Pune) Project Guide – Prof. Vatsala Bose .. Natraj Kit Rs 56 Save Rs. 6 Internship Timeline 16th April 2014 - Product knowledge training at Bhivandi. 17th April 2014 – Training about our work and how to go about it. Along with a brief explanation
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Machiavelli expressed in The Prince that he believed that a prince or ruler should be one that appeared to be very compassionate and caring towards others‚ one that others or the subjects could truly rely on and trust as well as one that is appears to be kind and righteous‚ however this should all be an illusion. He believed that princes should only appear to be this way so that the subjects or the public would be more submissive to his rule. He felt that the more respect that a prince gained would mean the
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Resorts.‚ this is support by a study analysis of the Marina sector that revealed that “Regions that already have a profitable tourism are anxious to preserve their coastline and normally government will be looking for more profitable ways to gain revenue to the area” adding the walking distance to the beach definitely to add value to the recreational activities. The specific area will be located near hotels and resorts making easier for Guests visiting Rada Marina in case they need to stay. Also another
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Students‚ please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors‚ training on how to grade is within the Instructor Center. Assignment 2: Advertisements to Compare Due Week 4 and worth 150 points Understanding consumer behavior is an integral part to product sales. Communicating the desired message to the right targeted customer is a must. Select any two (2) advertisements provided in Chapter 4 and 5 of the textbook. Create a matrix‚ table or a figure
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1 Supply Chain: The system of organizations‚ people‚ technology‚ activities‚ information and resources involved in moving a product or service from supplier to customer. Supply Chain includes: -Various stages/parties (suppliers‚ manufacturers‚ transporters‚ warehouses‚ retailers‚ customers) - all functions involved in fulfilling a customer request within each company (product development‚ marketing‚ operations‚ distribution‚ finance‚ customer service) Primary Flows in a Supply Chain:
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Based on this discussion discuss the crucial importance of new products and developing strong brands. Why are new products and strong brands so crucial to marketers? How do most firms identify new products for the marketplace? Using any of the cases from this semester discuss the how the new product development process was followed. Was this product an innovation or a redesign of an existing product? As the text book says‚ “The product life cycle is concerned with the sales history of a product
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Yinan Yang MKT 300 John Eaton Dec. 10th.2012 Simulation Paper Q1+Q2 Major Decision: A. Company Name: In this first quarter‚ I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning. B. Target Market: At the point of Q1‚I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer‚ customers will be much more than the other two. People
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Technology-related trends impacting online consumer behavior (Chapter 7) 35% of online Americans connect to the Internet with a broadband connection. Broadband has increased by 20% in the past 2 years. The U.S. is only the 10th largest broadband market. Broadband users exhibit different online behavior than those using mobile handheld devices or dial up. Q2. social/cultural environment for e-marketers ( Chapter 7) Reputation: brand image and reputation are based on market perception. Relevance:
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Prince Philip‚ Duke of Edinburgh - born Prince Philip of Greece and Denmark‚10 June 1921. is the husband of Queen Elizabeth II. He is the longest-serving and oldest-ever spouse of a reigning British monarch and the oldest-ever male member of the British royal family. A member of the House of Schleswig-Holstein-Sonderburg-Glücksburg‚ Prince Philip was born in Greece into the Greek and Danish royal families‚ but his family was exiled from Greece when he was a child. After being educated in France
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Sport Obermeyer is a Skiwear Company‚ established in 1947 by Klaus Obermeyer in Aspen‚ Colorado. The management: His management approaches: took more intuitive style & was informed by his extensive industry experience. Klaus son Wally‚ MBA‚ is the company’s vice president. His management approaches: relied on formal data gathering and analytical techniques. Suppliers: Obersport plays a huge role in the production‚ it gathers and sources the supplies
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