"Case study questions chapter 7 in marketing" Essays and Research Papers

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    Marketing Questions

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    Question 1 1. The four components of the promotional mix are: personal selling‚ advertising‚ publicity and the web True False 5 points   Question 2 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points   Question 3 1. A major advantage to two sided messages is the inoculation effect it has for the receivers to competitive messages True False 5 points   Question 4 1. When considering the

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    Drucker Chapter 7

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    Drucker: Chapter 7 – The Objectives of a Business The emphasis on profit can misdirect a manager and endanger business survival by: Undermining the future Push the easily sold line to the detriment of others Short-change research‚ promotion and other postponable investments Delay capital spend as it could effect the bottom line leading to obsolescence of equipment Management is the balance of a number of business needs and goals this requires judgement. Objectives are needed in every area where

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    Chapter 7 Accounting for Financial Management ANSWERS TO BEGINNING-OF-CHAPTER QUESTIONS 7-1 The balance sheet shows the assets‚ along with the sources of funds used to acquire the assets‚ at a point in time‚ say 12/31/07. The income statement shows the sales and profits that were produced during an interval of time‚ say the year 2007. An individual would have assets‚ and a net worth‚ and a balance sheet would detail these holdings. The individual would also have income and expenses‚

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    Chapter 7 Homework

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    Worksheet 7-A: Metabolism Exercises Name __ _________________________ Metabolism explains how the cells in the body use nutrients to meet its needs. Cells may start with small‚ simple compounds and use them as building blocks to form larger‚ more complex structures (anabolism). These anabolic reactions involve doing work and so require energy. Alternatively‚ cells may break down large compounds into smaller ones (catabolism). Catabolic reactions usually release energy. Determine whether the

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    Chapter 7 Acc557

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    CHAPTER 7 Cash and Receivables ASSIGNMENT CLASSIFICATION TABLE (BY TOPIC) Topics 1. 2. Accounting for cash. Accounting for accounts receivable‚ bad debts‚ other allowances. Accounting for notes receivable. Assignment and factoring of accounts receivable. Analysis of receivables. Petty cash and bank reconciliations. Questions 1‚ 2‚ 3‚ 4‚ 21 5‚ 6‚ 7‚ 8‚ 9‚ 10‚ 11‚ 12‚ 13‚ 14‚ 15 14‚ 15 16‚ 17‚ 18‚ 19 20 22 Brief Exercises 1 2‚ 3‚ 4‚ 5 Concepts Exercises 1‚ 2 3‚ 4‚ 5‚ 6‚ 7‚ 8‚ 9‚ 10‚ 11‚ 12 18‚ 19

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    Chapter 6 7

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    Chapter 6 Discussion Questions 2. Explain how the process view of an organization is likely to uncover the need for greater cross-functional cooperation. The process view allows an organization to analyze the sequence of processes or steps used in converting inputs into outputs. Since the processes cut across different functional department‚ the process view emphasizes the cross-functional nature of decision making. It also illustrates that functions must make a hand-off from one another in executing

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    Government and Politics in the Lone Star State by Tucker Gibson and Clay Robinson Chapter Study Questions Chapter One: The Social‚ Economic‚ Ecological‚ and Political Systems of Texas 1 What percentage of Texans live in urban areas (cities & suburbs)? 2 75% 2 Name the three cities in Texas that are three of the largest in US? 2 Houston‚ San Antonio‚ Dallas 3 What are the three diverse economic businesses in Texas? 4 Oil and gas producer now work alongside high-tech companies‚

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    7-11 Case Study

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    7-11 Case Assignment 1. Make a bullet point list of the efforts that 7-11 Japan has made in each of the categories above‚ listing as many examples as possible for each category.  Information systems Online ordering system Point of Sale (POS) Integrated Service Digital Network (ISDN) Internet/Intranet & Satellite communications Fiber Optic Network Location/Trade Analysis (LTA) Wireless LAN Graphic Order Terminal (GOT) Scanner Terminals Handheld computers  Data analysis and decision

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    Chapter 7 Outline

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    CHAPTER 7 Fraud‚ Internal Control‚ and Cash Study Objectives 1. Define fraud and internal control. 2. Identify the principles of internal control activities. 3. Explain the applications of internal control principles to cash receipts. 4. Explain the applications of internal control principles to cash disbursements. 5. Prepare a bank reconciliation. 6. Explain the reporting of cash. 7. Discuss the basic principles of cash management.

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    Case Study 7-55

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    CASE 7-55: 1. Compute Niagra Falls Sporting Goods’ estimated break-even in sales dollars for the year ending December 31‚ 20x2‚ based on the budgeted income statement prepared by the controller. Answer: Contribution margin ratio = $10‚000‚000 - $6‚000‚000 - $2‚000‚000 / $10‚000‚000 = .20 Estimated break-even point = $100‚000 / .20 = $500‚000 2. Compute the estimated break-even point in sales dollars for the year ending December 31‚ 20x2‚ if the company employs its own sales personnel.

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