Chapter 7 Risk and Return Recap - Expected Return and Standard Deviation for single asset and 2-asset Portfolio Probability Return(A) Return(B) Good 0.3 - 0.05 -0.10 OK 0.4 0.10 0.15 Poor 0.3 0.20 Portfolio 0.30 E(R) 8.5% Covariance 0.014177 15.68% 11.91% 0.0153 Corr. 0.0246 9.76% S.D. 10.25% 0.009525 Variance 12% 0.99 EQ 7.2 Expected Return: E(RA) = (0.3) (‐0.05) + (0.4) (0.10) + (0.3) (0
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Strategic Planning It is the process of developing and maintaining a strategic fit between the organization’s goal and capabilities and its changing marketing opportunities. Steps in Strategic Planning Defining a Market-Oriented Mission Mission Statement A statement of the organization’s purpose-what it wants to accomplish in the larger environment. Market-oriented mission statement Defines the business in terms of satisfying basic customer needs. Companywide Strategic Planning
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Linda McLaughlin is the marketing director for Northern University Intercollegiate Athletics and is facing the challenge to build a marketing plan with the target to increase the number of fans watching the university football games. Northern University has a stadium with more than 30000 seats. Due to a NCAA requirement the university is required to fill this big stadium with an average of 17000 paid viewers. During the last 2 years the average number of viewers has dropped below 10000. Reasons
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the largest information technology company‚ sharing almost all market shares with Apple‚ it’s major competitor. With making US$30 billion dollars net income per year‚ however‚ it may be hard to imagine that Samsung is submerged into some unethical marketing practices. There is a shocking news reported in the October of 2013‚ which grab the attention all over the world‚ including Samsung ’s customers and its competitors as well. Although Samsung has such a large market share in the smart phone industry
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Marketing 11 Final test Prep Multiple Choice Questions please answer all questions by selecting the most appropriate answer‚ on the bubble card provided 1. The barter system is a) A system of trade that involves an exchange of goods and services for money b) A system of exchange of money for goods and services c) A system of trade that involves an exchange of goods and services of others d) All of the above 2. “Niche marketing” means a) Selling products that are non-specific b) Targeting a wide-variety
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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A reporter who had previously interviewed Gatsby before the information about his early life was known‚ headed to New York in anticipation of interviewing him again. The truth is Gatsby was born James Gatz in North Dakota on a farm. He attended St. Olaf’s in Minnesota while working as a janitor to pay his tuition‚ but dropped out after only two weeks. The next summer while he worked on Lake Superior digging for clams and fishing for salmon‚ he spotted a yacht owned by Dan Cody‚ who was a wealthy
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CONVERSE Question 1 Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists‚ designers and musicians wearing Chucks because of their affordability‚ simplicity and classic look. Now‚ anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable‚ and the idea that the company
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Chapter 1 Marketing: Creating and Capturing Customer Value GENERAL CONTENT: Multiple-Choice Questions 1. “Which of the following is central to any definition of marketing?” a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (c; p. 3; Easy) {AACSB: Communication} 2. All of the following are accurate descriptions of modern marketing today‚ except which one? f. Marketing is creation of value for customers.
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What is PepsiCo’s corporate strategy? Power of one which attempted to achieve synergistic benefits of a combined Pepsi-Cola and Frito Lay - this called for placing the two products side-by-side on shelves in the markets. Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments—PepsiCo Beverages North America‚ Frito Lay North America‚ PepsiCo International‚ and Quaker Foods North America. Strategy is key to product innovation‚ close relationships
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