International marketing Case 2-7 Q1) How should McDonalds respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds eliminate Ronald McDonald in its ads? A1) in my opinion‚ changing the character Ronald or eliminating it is not the answer‚ the answer is for McDonalds to emphasis that cigarettes are always harmful‚ in contrast McDs menu has a variety of healthy options‚ so the comparison is wrong because it is
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1-3-2014 Case Study of Chapter 1: Harmonix Harmonix was founded by Alex Rigopolos and Eran Egozy in 1995. The company was originally purpose was to allow users to use demo software to make music. Its sole purpose was to enable people who had no formal musical training or talent to be able experience the joy of playing and creating music. But this concept never panned out. After failing in their original plans Rigopulos and Egozy revamp the brand. By turning a failing software company into one
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Chapter 7 pgs.182-194 The Rise of Cultural Nationalism Patterns of Education • Republican vision included enlightened citizenry‚ wanted nationwide system of free public schools to create educated electorate required by republic • By 1815 no state had a comprehensive public school system‚ schooling primary by private institutions open only to those who could pay o Most were aristocratic in outlook‚ trained students to become elite. Few schools for poor • Idea of “republican mother” to train
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Case 7: Mattel: Overcoming Marketing and Manufacturing Challenges The Problem: The problem surrounding Mattel Inc.‚ one of the world’s largest toy companies‚ is their mismanagement of international subcontractors and vendors and the production of certain toys (the manufacturing process)‚ as well as their inability to adapt their marketing strategy or product to the constantly changing “demographic and socioeconomic trends” (Ferrell‚ et. all 466). This is supported by Mattel’s legal battle with
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PRESENTATION UNIT 7 MARKETING Good afternoon Ladies & Gentlemen! Welcome to our group’s presentation. Please allow me to introduce myself. My name is Nhu & the purpose of today’s presentation is to discuss the topic “Marketing”. I hope my presentation isn’t going to take too long and that you will find it interesting. So as not to waste your precious time‚ let get started right now. As you know‚ marketing is one of many important fields in business. Marketing mix has 4P’s including:
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Citibank Case Questions: 1) Should Citibank launch the card product? Why or why not? 2) Given its upscale customer base‚ how should Citibank position its card‚ if it decides to launch it? 3) Which countries should Citibank enter first? Which countries should it avoid? 4) If you choose not to introduce the card‚ what would you do to achieve the $100 million earnings target by 1990? What kind of branch banking products should the bank offer? L’OReal Case Questions: 1) What is Beauty Product
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Chapter 004 Discounted Cash Flow Valuation 1. The interest rate charged per period multiplied by the number of periods per year is called the _____ rate. a. effective annual b. annual percentage c. periodic interest d. compound interest e. daily interest Answer: b Difficulty level: Easy Topic: ANNUAL PERCENTAGE RATE 2. You are comparing two investment options. The cost to invest in either option is the same today. Both options will provide you with $20‚000 of income. Option A pays five
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Chapter 7: America Goes to War Building a National Army-Meirion and Susie Harries * Early fall of 1917 watchers near rail tracks would have seen young Americans riding to their appointed camps and cantonments * Very diverse people riding: Chocktaws and Cochin Chinese‚ Hebrews‚ Greeks‚ Italians‚ English‚ Irish‚ Scots‚ Slavs‚ Swedes‚ Germans‚ Austrians‚ Albanians‚ Poles‚ Armenians‚ Syrians‚ Finns‚ Hispanics‚ and Japanese. Blacks went on separate trains * Attracted men with all shapes
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AMNT 240 Chapter 10 Study Guide Questions 1. Three things that are necessary for fire are: fuel‚ oxygen‚ and heat. (page 608) 11. Two reasons the use is aviation gasoline should be limited in turbine engines are: the tetra ethyl lead in the aviation gasoline causes deposits to form in the turbine blades‚ and aviation gasoline doesn’t have the lubricating properties that kerosene has. (Page 620) 12. The reason jet fuel must not be used in reciprocating engines is that it causes engine damage
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A) Joseph has many risk factors‚ one of them including his family has a history of vascular disease‚ and he had not thought much about it because he was not living a healthy life style. He had gained weight from eating fatty foods‚ and had started smoking again. Joseph had a lot of stress from working long hours‚ and did nothing when he had felt tightness in his chest. These risk factors all affect cellular function. The blood slows‚ along with oxygen‚ glucose‚ and essential ions it carries that
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