2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning‚ and explain the utility‚ of the case study method‚ a method often practiced but little understood. A “case study‚” I argue‚ is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus‚ the case study method is correctly
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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apply the elements of the Tort of Negligence. Scope It includes the nature of general tortuous liability，the nature of employer’s liability，the application of the elements of the Tort of Negligence and vicarious liability. Background to study Case study No. 1 Facts: A bus belonging to Xiamen Bus Co Ltd had hit a school child on the pedestrian passing zone and was killed. Upon the occurrence of accident the driver was arrested by the police for killing in negligence. The deceased child’s family
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Case Study 1 (Florence) Florence currently had her daughter removed from home‚ because the neighbors reported that she had been abusing her child. Florence visited a case manager‚ to whom which she talked to and presented an array of problems that range from the micro level to the macro level. Florence’s problems the lie in the micro level is her personality‚ by which I mean her negative attitude about herself and thinking the she is “useless” in the workforce. Although it was family and
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BUS204 – OPERATIONS MANAGEMENT CASE STUDY II ZYCHOL CHEMICALS CORP.1 Due Date: 10 Mart 20102 Bob Richards‚ the production manager of Zychol Chemicals‚ in Houston‚ Texas‚ is preparing his quarterly report which is to include a productivity analysis for his department. One of the inputs is production data prepared by Sharon Walford‚ his operations analyst. The report‚ which she gave him this morning‚ showed the following: 2000 Production (units) Raw Material Used (barrels of petroleum byproducts)
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In the article “Auto Shows influence on sale” by Kathleen Burke is a great article to refer to when proving the point of relevance of auto shows to a car aficionado. These benefits range from influence on the buyer‚ to Marketing the overall company’s product‚ and keeping the customer coming back for more. Through these vivid examples‚ “Auto Shows influence on sale” by Kathleen Burke is successful in proving it’s claim because of the factual evidence it provides. The author‚ Kathleen Burke‚ does an
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POM 601 Operations Management Case Study Questions Maria Yee‚ Inc. Read the case study and then spend time browsing mariayee.com. You will also need to research additional material related to Maria Yee‚ Inc.‚ as well as Ikea‚ the Forest Stewardship Council‚ etc. Answer the following questions: 1. Research and attempt to assess the corporate culture at Ikea. Does the culture at Maria Yee‚ Inc. appear to be different than the culture at Ikea‚ or are the two cultures similar? 1. Which
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Case Study 1: Green Computing Research Project – Part 1 BACKGROUND: Read the Green Computing Research Project‚ Part 1 in Appendix C. Assume the project budget is $500‚000 and will take six months to complete and that you must select the project team as soon as possible. Use project charter examples from Chapters 3 and 4 as support in your answer. Prepare a project charter for the Green Computing Research Project. Write a two to three (2-3) page paper in which you include the following:
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Automotive Industry – Competitive Structure and Resources WS3A7-Team 1- MBAo221 Indiana Wesleyan University ADM 534 An oligopoly is defined by Keat and Young (2009) as‚ “A market in which there is a small number of relatively large sellers.” The auto industry is considered to be to an oligopoly because there are a large number of sellers‚ thus leaving the consumer only a certain number of companies from which to purchase an automobile. The major manufacturers include Ford‚ Chrysler‚ General Motors
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Unless you live in one of the 12 US states that don’t consider "fault" a factor that affects auto insurance reimbursement after a car accident‚ someone is always determined to be the guilty party when a two-vehicle auto collision occurs. If you suspect you are at-fault after an accident and like to conduct yourself in an honorable fashion‚ you may immediately take the blame for an accident that you truly were not at fault for. Even the most seemingly cut-and-dry accident laws‚ such as the blame always
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