ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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CASE STUDY 2 INTERACTIVE SESSION : TECHNOLOGY IS THE IPAD A DISRUPTIVE TECHNOLOGY ? 1. Evaluate the impact of the iPad using Porter’s competitive forces model. Traditional Competitor The traditional competitor for iPad are televisions‚ newspapers‚ books‚ music store and magazine. Supplier The iTunes music store changed the customer perception of album and music bundle. Now‚ customers have drastically reduced their consumption of album. Prefer to download one song at time. Customer
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Spanish Study Guide 2 La Ropa El abrigo- coat Los aretes- earrings La blusa- blouse La bolsa- purse Las botas- boots Los calcetines- socks La camisa- shirt La camiseta- T-shirt La cartera- wallet; handbag Las chanclas- flip-flops La chaqueta- jacket El cinturon- belt La corbata- tie La falda- skirt La gorra- baseball cap El impermeable- raincoat Los jeans- blue jeans Las medias- stockings Los pantalones- pants El reloj- watch La ropa- clothing La ropa interior- underwear
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Tesco – Business Transformation Case Study Who would have thought that the food retailer famous for the slogan “Pile It High‚ Sell It Cheap” launched by Jack Cohen on an East End market stall in 1919‚ would have grown into one of the largest non-food retailers in Europe by 2007? What was it about Tesco that enabled it to move from being the poor relation to J. Sainsbury in the 1970s and 1980s to become the largest UK food retailer in the first decade of the 21st century? What was it that happened
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CASE STUDY #1 A Job Search Dilemma Eric‚ a second-semester senior‚ is looking for a job. Anxious about finding work in the worst economy in decades‚ he sends out scores of resumes for a wide variety of positions. The first call he gets is for a position that doesn’t really interest him‚ but he figures he should be open to every opportunity. He schedules an interview‚ which he aces. In fact‚ the recruiter offers Eric the job on the spot. He would like Eric to start as soon as possible. Should Eric
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• Compare the two cases in terms of methods‚ costs (if applicable)‚ and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore‚ both cases did not explicitly state vocabulary and ontology used. However‚ I can infer based on my knowledge in the field now that diseases‚ diagnoses‚ laboratory and procedures follow ICD 10‚ SNOMED‚ LOINC and CPT ontology for coding and that interoperability is achieved by
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I Ship Myself: The Glorification of the “Self” Sigmund Cesar U. IporacBA Communication II B Jemmarie M. Cadelińa Subject: COMM04 – Communication and Society Instructor: Princess Catherine L. Pabellano ABSTRACT This study aims to know how online media affects the identity formation of the youth nowadays. It includes how online media‚ especially the social networking sites‚ affects the activities that the youth are engaged. Different social networking sites‚ especially Facebook‚ Instagram and
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Chapter 2 Case Study: The Bill and Melinda Gates Foundation 1. What do you think Bill and Melinda Gates’ personality traits are for each of the Big Five Dimensions? Compare the two. Answer: Traits are distinguishing features‚ or characteristics or properties of an individual. The chapter discusses the Big Five Model of Personality traits and uses it as an accepted guide to classify personalities. Both Bill and Melinda Gates possessed various aspects of each category listed within the realm
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1) Objectives of the case: To understand and evaluate the dramatic rise and fall of the stock prices of the Web consultants‚ along with many others in the Internet sector‚ during the dot come bubble of 2000. It was question that boggled minds‚ as to how this could have happened in a relatively sophisticated capital market like that of the United States. To discuss the role of capital market intermediaries in the dot-com of 2000 and to check whether their incentives were properly aligned with their
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