EQUAL OPPORTUNITIES Dabur is committed to promoting diversity among teams in the broadest sense possible (in terms of gender‚ age‚ training‚ origins‚ disability‚ etc.) in order to improve performance and become increasingly innovative and competitive. The organization does not employ nor encourages forced‚ bonded or child labour and conducts proper checks and audits to ensure that their contractors follow their example. At Dabur‚ all employees are of equal value. Nobody shall be discriminated at
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Dabur India - Working Capital and Cost Management Dr. Narender L. Ahuja‚ Institute for Integrated Learning in Management‚ New Delhi‚ India Ms. Sweta Agarwal‚ Institute for Integrated Learning in Management‚ New Delhi‚ India ABSTRACT After running as a family business for over 100 years‚ when in late 1990s the management of the Dabur was handed over to a team of professional managers‚ the new management faced a gigantic task of improving performance in several critical areas. In particular
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New appraisal pill for Dabur staff Writankar Mukherjee‚ TNN Apr 22‚ 2008‚ 12.00am IST KOLKATA: FMCG major Dabur India is going to revamp its appraisal policy for 2‚600-odd employees across the country. The company has decided to move beyond plain-vanilla annual increments to a system of continuous employee reward. The move has been undertaken based on recommendations from noted HR consultant Hewitt Associates. There will also be spot awards to recognise employees on the spot at any time‚ for
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change‚ the boardroom meets the classroom. The Rs 1‚899.57 crore Dabur India’s efforts to enter B-school classrooms in search of innovative ideas and business strategies to double its turnover and profit by 2009-10 has already thrown up around 100 potential acquisition targets for the home-grown FMCG giant. Dabur‚ in an attempt to infuse some fresh thinking and forge closer ties with campuses‚ is conducting a national case study contest called ‘Navigator’. Several innovative ideas and business
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LOGO OF THE COMPANY Chapter-2 INTRODUCTION Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care‚ Oral Care‚ Health Care‚ Skin Care‚ Home Care and Foods. From its humble beginnings in the bylanes of Calcutta way back in 1884 as an Ayurvedic medicines company‚ Dabur India Ltd has come a long way today to become a leading consumer products manufacturer in India. For the past 125 years‚
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Mr. VIVEK KAWTERA Jitendra Kumar DVSIM (P.G.D.M. 4th Sem.) CONTENTS • ACKNOWLEDGEMENT • INTRODUCTION OF DABUR a. Organization • HISTORY OF THE DABUR a. Board of director b. Management committee c. Business policy • PERFORMANCE APPRAISAL a. Objective of performance appraisal b. Definition • RESEARCH METHODOLOGY a. Research objective
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inputs regarding the project work. I am also thankful to friends who helped me in understanding of the topic given in an easier way. Executive Summary This report aims at analyzing and reporting on the economic analysis of Dabur India Ltd (DIL) for the brand Dabur real fruit juices. The real fruit was launched in 1995 with as its first product. In the very first year of its launch it crossed Rs. 100 million in turnover. Over the
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Understanding of the presentation by group 2 – Repositioning of FORD Group 2 presented on the repositioning of the FORD motors in Thailand‚ the difficulty it faced during the 90’s and the secrecy of success it enjoys in the Thai vehicle market currently. Ford Company started in Thailand in 1960 but then it closed down 1976. The reasons that lead to the cease of operations were felt that it was a mere Thai product which is very inferior quality to the American products though both bear the same
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2/27/2012 @ 3:58PM |8‚768 views Can J.C. Penney Become ’America’s Favorite Store?’ This article is by Alexander Chernev‚ associate professor of marketing at the Kellogg School of Management‚ Northwestern University. On Jan. 25‚ J.C. Penney unveiled its new long-term strategy to improve declining sales revenues and profits. A key element of this strategy is its revamped pricing‚ which involves moving away from its frequent and deep promotional discounts to everyday low pricing with month-long
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Rural marketing of Dabur Here is an interesting example of rural marketing in India FMCG major Dabur is unleashing a marketing blitz across the country through beauty pageants‚ singing contests and model hunts to penetrate rural and semi-urban market. Dabur is focusing on states like UP‚ Punjab‚ Bihar‚ Rajasthan and MP for promoting various brands‚ including Dabur Amla Hair Oil‚ Vatika hair care range and Gulabari skin care products. Target Segment: Rural sales accounts for 50 per cent of Dabur’s
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