on the poker table of the casino of world mobile technology. The loyal customers of the company waited for more than two years to witness the launch of a revolutionary operating system and new range of mobile phones. Blackberry (formerly known as Research in Motion) has seen itself go from top to bottom in the smartphone market. It decided to refine its products and present the best of the best in front of the world after a long break‚ instead of coming out with latest technology and bouncing back
Premium Mobile phone Smartphone Personal digital assistant
Research Design This is an empirical study using a qualitative research design because a qualitative design is usually used to understand processes‚ or events‚ in the setting of social and cultural situation instead of coming up with numerical results (“Qualitative Field Research‚” n.d.). Also‚ the data collected under this design are not dependent on numbers (Saunders‚ Lewis & Thornhill‚ 2009). A qualitative design is chosen because the aim of the study is to have a deep understanding of the
Premium Marketing Management Social media
Speed and Efficiency A computerized inventory management system makes everything from inputting information to taking inventory easier. Doing a hand count of inventory can take days‚ but with a computerized inventory management system‚ the same process can be done in a matter of hours. Document Generation Once the computerized inventory management system is in place‚ managers and workers can use it to automatically generate all kinds of documents‚ from purchase orders and checks to invoices and account
Premium Supply chain management Management Operations research
colleagues during project time‚ which has made me‚ understand its true meaning. I present sincere obligation to my institute‚ MARWADI EDUCATION FOUNDATION GROUP of INSTITUTIONS‚ Rajkot for providing continuous supports and facilities to complete this research report. I am indeed grateful to Prof. Rutwa Mehta and Prof. Hemali Tanna my mentor and my project guide for providing the guidance‚ advice‚ constructive suggestions and faith in our ability inspired to perform well who gave me a valuable opportunity
Premium Tata Motors Suzuki Automotive industry
Apply quality function deployment model in after-sales service improvements: case company X Logistics Master ’s thesis Ye Tian 2011 Department of Business Technology Aalto University School of Economics Abstract This study is to apply the quality function deployment (QFD) model in the Chinese heavy construction equipment market to improve the after-sales service. The main objectives of this study are to find out how to translate the customers’ needs into technical measurements by this
Premium Quality function deployment Service system Service
6. Market Research / Competition Research Issue #6: Market Research / Competition Research - CanGo is a company that has been successful by luck and has a staff that has the experience and qualities that are needed to bring this company to a much greater success. One of the areas that CanGo seems to be lacking in would have to be the market and competition research department. In order to implement their plan successfully they are going to need to come up with a better technique for obtaining
Premium Marketing Management Strategic management
Wansink‚ & Gilles Laurent A Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide
Premium Brand Sales promotion Marketing
Business School‚ University of Wales‚ Cardiff‚ UK Keywords Communication‚ Face-to-face communications‚ Sales‚ Salesforce‚ Performance Abstract While the effect of communication apprehension on a multitude of psychological and performance variables has been studied in many other disciplines‚ it has not been extensively examined by sales researchers. This article considers communication in the sales transaction from the perspective of communication apprehension‚ and investigates the role of communication
Premium Sales Communication Marketing
Diploma in Sales & Marketing Management 2013 SAMR018 Assignment 1 SALES AND MARKETING 2013 TIME ALLOWANCE: MARKS TOTAL PAGES 10 Hours 100 11 INSTRUCTIONS 1. Assignments must be typed/written/either typed or written – the important measure is that they are easy to read (legible). 2. All work must be adequately and correctly referenced. 3. No more than 25% of the assignment may be copied from the original source(s) used‚ even if referenced correctly. 4. Begin each section on a new page. 5
Premium Marketing Energy drink
culture‚ nationality and the like. Zara is one of the fashion design retail stores which started to sell to Chinese online shoppers‚ online shopping platform owned by Alibaba. Our research is designed to find whether sales will increase and what are the key success factors to ensure it. To do the analysis we formulated research questions whose answers would provide us with the opportunity to find answers to these questions and to identify the current feelings of online shoppers in China. A questionnaire
Free Online shopping Electronic commerce Inditex