Marketing Strategy and Plan – Session 6 Gillette’s Launch of Sensor The introduction of the Sensor Shaving System‚ one of the biggest product launches ever‚ forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so‚ at what scale. Gillette’s top management had to make very important decisions regarding the launch of its Sensor line. They are questioning‚ on which markets to focus their launch‚ how aggressive
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bitter partisan politics from both Democrats and Republicans‚ that had brought to the fore one of the most pressing economic and social issues of the modern era: health. Just a month earlier‚ as Congress was horse trading to get the act through‚ GE had launched a TV campaign created by BB DO‚ New York during the Olympic Games in Beijing to tell the world about how it was going to address that problem. Healthymagination – with a rousing tagline ‘better health for more people’ – was born in
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Proceedings of IEEE CCIS2012 AN ID-BASED MULTIPLE AUTHENTICATION SCHEME AGAINST ATTACKS IN WIRELESS SENSOR NETWORKS Siwei Peng Dept. of Computer Science‚ Beijing University of Posts and Telecommunications‚ Beijing 100876‚ China saul.perceive@gmail.com Abstract A wireless sensor network (WSN) consists of a number of tiny‚ low-cost‚ and resource-constrained sensor nodes‚ but is often deployed in unattended and harsh environments to perform various monitoring tasks. Therefore‚ WSN is venerable
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Data Transport in Wireless Networks Akinniyi Ojo‚ Alireza Ranjbar‚ Bastian Arjun Shajit‚ Behzad Savabi‚ Misikir Gebrehiwot‚ Robin Babujee Jerome‚ Setareh Roshan‚ Swapnil Pande Department of Communication Engineering‚ Aalto University School of Electrical Engineering‚ Espoo‚ Finland Abstract— The popularity of wireless networks used to access the Internet is increasing immensely. With huge advancements in the field of wireless technology‚ the Internet has slowly moved from a traditional wired
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Abstract This paper will discuss the Wireless Ethernet product produced by Cisco‚ the Aironet 3500 wireless access point. The Aironet 3500 access points are designed for installation into areas of wireless frequency saturation. They are an ideal solution for businesses‚ hospitals and universities plagued by interference devices such as microwave ovens‚ rogue devices such as phones and digital tablets. Universities can take advantage of the technology by deploying the APs on dorm floors knowing
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A Seminar Report on Bluetooth Based Smart Sensor Networks Submitted as a requirement for the partial fullfillment of degree of Bachelor of Engineering Of University of Rajasthan Session: 2007-2008 Submitted to: Mr. R. K. Somani HOD(CE & IT) ITM‚Bhilwara(Raj.)311001 Under the guidance of: Mr.Vijay Prakash Sharma Lecturer(CE) Submitted by: Nikhil Kumar B.E. 4th Year Computer Science & Engg. Department of Computer Engineering Institute Of Technology & Management Bhilwara(Raj.)311001 1 Acknowledgement
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Abstract The Third-Generation (3G) wireless technologies offer wireless web‚ SMS‚ MMS‚ EDGE‚ WCDMA‚ GPRS etc. 4G is a packet switched technology‚ uses bandwidth much more efficiently‚ allowing each user ’s packets to compete for available bandwidth. It solves the non-standardization problems associated with 3G. Data transfer rate will be 20 to 100 Mbps‚ which is 10 to 50 times than 3G and 10-20 times faster than ADSL. Operating frequency range will be 3 to 10 GHz and the IPv6 protocol will be
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Sensor Network Architecture Jessica Feng‚ Farinaz Koushanfar*‚ and Miodrag Potkonjak Computer Science Department‚ University of California‚ Los Angeles * Electrical Engineering and Computer Science Department‚ University of California‚ Berkeley {jessicaf‚ miodrag}@cs.ucla.edu; {farinaz}@eecs.berkeley.edu TABLE OF CONTENTS 1. OVERVIEW 2. MOTIVATION AND OBJECTIVES 3. SNs – GLOBAL VIEW AND REQUIREMENTS 4. INDIVIDUAL COMPONENTS OF SN NODES PROCESSOR STORAGE POWER SUPPLY SENSORS AND/OR ACTUAT
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How to Write Business Case Studies By Belinda Tucker‚ eHow Contributor updated: February 7‚ 2011 [pic] Research different facets of a business to write a case study. a puzzle image by Pavel Bernshtam from Fotolia.com Business case studies provide information for corporate management‚ investors and students. Use of case studies can help solve company problems‚ attract potential investors and train business students. Writing an effect case study involves research‚ writing and analytical skills
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Class Discussion Week 2 Chapter 3 Case Study: Read the case study described at the end of Chapter 3 “Pirates of Globalization” (p.112) and for the class discussion think about discussing your thoughts to the following questions as listed in the case. 1. What actions can companies and governments take to ensure that products cannot be easily pirated? Be specific. 2. Do you think that the international business community is being too lax about the abuse of intellectual property rights? Are
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