Samsung: Building a Great Brand Presented By: Michael Baccus‚ Marcial De Castro‚ Judith Dupin‚ Monica O’Neil‚ and José Santillán Marketing Management- MAR 3023-P80 October 5‚ 2011 Samsung grew its brand equity by 186 percent in just five years from 2000 to 2005. “Brand equity is the value of the brand name‚ its worth as an asset to the company
Premium Brand Design Brand management
Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile devices
Premium Marketing Personal digital assistant Mobile device
Petrie’s Electronic Case‚ Chapter 5 Chapter 5 1. What do you think are the sources of the information Jim and his team collected? They conducted interviews with key stakeholders inside the company and also worked with the marketing group to put together some focus groups made up of loyal customers. The intent was to get some ideas about what would be valued in a customer loyalty program. Jim also spent time studying programs from other retail chains and those in other industries as well
Premium Business process reengineering Process management Business process
SAMSUNG SECA: REDEFINING A BRAND CASE STUDY 1. Problem Identification Samsung SECA has successfully repositioned itself from an unremarkable producer of low-to-mid-market customer electronics and computer components into a provider of stylish‚ leading-edge consumer electronics due to its shift towards digital technology. Despite efforts to redefine the Samsung brand which included aggressive promotional spending and launching of a number of high-end‚ “marquee” products‚ the old brand perception
Premium Pricing Brand management Brand
make it disconnect from legitimate users. A DDOS is very difficult to shut down and defend because it comes from many computers around the world at once. According to Arbor Network analysis‚ DDOS is a global threat that happens on average of 2934 cases per day worldwide and it is now increasing in attack size‚ speed and complexity. In further research‚ they said that proportion of attacks that exceed 10 Gbps had increased 41.6% compared with year by 2012. Next‚ the duration to cause system down and
Premium Attack Transport Layer Security Identity theft
Distribution Dossier Samsung Electronics India Limited Sales and Distribution Project By: Rohit Agrawal TABLE OF CONTENTS CONSUMER ELECTRONICS MARKET IN INDIA 4 LEADING COMPANIES 5 LG Electronics Inc. 5 Videocon Industries Ltd 5 Samsung India Electronics Private Limited 5 SAMSUNG ’S DISTRIBUTION CHANNEL 7 Role and key deliverables of channel members 7 Consumer Electronics Distribution 8 CHANNEL MEMBER MANAGEMENT 9 Monetary methods 9 Non monetary methods 9 Target setting mechanism
Premium Marketing Sales South Korea
Case 23-2: Industrial Electronics Inc. Issue: Evaluate the proposed bonus system. Background: “My division had another great year last year. We all worked hard‚ and the results were there. But again we got no reward for our hard work. It’s very frustrating.” Division Manager. KSF • Innovation. • Good cost control due to price competition. Internal Environment • Industrial Electronics Inc. sells a wide range of electronic equipment. (Like EVERY other case!!!) • $8 Billion in sales
Premium Generally Accepted Accounting Principles Management Depreciation
MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
Premium Pizza Hut Pizza
potential arbitrage opportunity. To evaluate how best to exploit this investment opportunity‚ Elena King‚ the manager of the hedge fund‚ must understand the risks and expected returns associated with different long and short equity positions. The case study develops our understanding of how arbitrage acts to enforce the law of one price and to keep markets efficient. Discussion of the questions provides the various real world market imperfections that can prevent arbitrageurs from immediately eliminating
Premium Short Futures contract Stock market
Employee Retention-Talent Management Organizations need to be possessive about the employees-The stronger organization’s possessiveness –the longer are the employees are retained Abstract-Talent is the critical success factor to any organization. Talent pool management is the most challenging area to any organization. The challenge of finding‚ attracting‚ developing and retaining the right talent is taking up a major part of management and once the right talent is found the next demanding job
Premium Talent management Employment Costs