The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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BRIEF CASE Corporate Strategy and Parenting Theory Michael Goold‚ A n d r e w Campbell and Marcus A l e x a n d e r PAPER PROVIDES A BRIEF summary of what w e a t the Ashridge Strategic Management Centre believe we have learned about corporate strategy over the last ten years. It lays out the basis for our ideas about corporate parenting and the implications of parenting theory for management decisions. It is structured around nine propositions‚ each of which attempts to convey both what
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Emergent corporate strategy CORPORATE STRATEGY is the direction an organization takes with the objective of achieving business success in the long term. Recent approaches have focused on the need for companies to adapt to and anticipate changes in the business environment. The development of a corporate strategy involves establishing the purpose and scope of the organization’s activities and the nature of the business it is in‚ taking the environment in which it operates‚ its position in the marketplace
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Ranbaxy’s criminal guilty plea and $500 million in fines and penalties has brought back the spotlight on corporate governance. The criminal case focused on sales in the US market. However‚ if media reports are to be believed‚ Ranbaxy committed systemic fraud in its worldwide regulatory filings. The US case dates back to the year 2004. This is the initial year when the Corporate Governance Code‚ which was issued by Sebi in the year 2000‚ was made mandatory. Therefore‚ it is quite likely that many
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it is more relevant to programmed decisions because your decision is already clear that you already know what to do about it. For Kimwa Corporation‚ Daft (2010) each employee and executive in the corporation has the mentality of straight forward thinking because they are being taught on how to make programmed decisions. Your decisions are clear that you could present a visual presentation to your presentation and many more techniques to make the presentation interesting and smart at the same time
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achieving the organizational goals‚ but they also need to make business predictions for the future‚ so that they are well prepared in advance. The reports analyses and discusses the planning function in light of the Betaconn Corporation case study. Task Betaconn Corporation is a famous
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2010-2011 Military and corporate strategy Corporate and Business Strategies [pic] Alexandre de Rodellec Bettina Voisin Fleur Bazin Alicia Dutheil Aimeric Raynaud Introduction: Stake of the topic Definition of key words Establishment of paradoxes Issue as a question form Announcement of the plan I. The historical origin of strategy A. The birth of military strategy: Sun Tzu
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Corporate Finance Case Study: Volkswagen Volkswagen (VW) Volkswagen (VW) is a German automobile manufacturer which was originally founded in 1937. Now VW Group is one of world’s leading automobile manufacturers and the largest carmaker in Europe‚ with its recent headquarter in Wolfsburg. VW is one of the ten brands under VW Group. (Volkswagen Homepage‚ 2011) 2011 VW’s revenue is 159‚337 million EUR; net income is 15‚409 million EUR‚ with a profit margin of 9.6707%. (Bloomberg
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MAGISTER MANAGEMENT UNIV. MERCU BUANA STUDY CASE MARKETING MANAGEMENT Samsung Electronics Company : Question for Study Case discussion: 1. What are the ingredients of SEC’s corporate turnaround strategy? What are the implications for marketing mix policies? 2. How strong is the Samsung brand? Can Samsung pass Sony and become a top ten global brand? 3. As Chief Marketing Officer‚ what are Kim’s role and responsibilities? 4. What does Samsung (and Kim) have to do to become one of the top ten brands
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I have chosen the Adult Scale of Hostility and Aggression: Reactive/Proactive (A-SHARP) to further examine for reliability and validity. The A-SHARP instrument was developed to measure verbal aggression‚ physical and covert aggression‚ hostile affect and bullying behaviors exhibited by adults diagnoses with an intellectual disorder. The instrument uses a question and answer format that seeks to identify behaviors exhibited by the individual‚ the frequency of the occurrence and whether or not the
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