Växjö University School of Management and Economics Spring 2006 The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L’Oréal Paris Case Study Tutor: Christine Lundberg Examiner: Jerzy Kociatkiewicz Authors: Lauranne Fina 840903 IBO305 Tytti Luc 840502 IBM342 Emilie Venezia 840413 IBM342 PREFACE During this work‚ we experienced how to manage the relationships within our work group in order to be efficient. Trust and collaboration
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SHISEIDO Shiseido was founded in 1872 in Japan and started to export its products in 1929. Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products have reached a high degree of market penetration. S: The main strength of Shiseido is that the company is focusing on offering high quality products. In order to do so they developed a unique strategy of combining Western technology with the regional needs of every country
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The channeling of water was employed in Rome for purposes relating to farming and irrigation. To allow for a sensible and practical distribution of water‚ rules were drawn from actual cases to set precedents for future reference. For example‚ the servitude of aquaeductus was created to grant a right of use that allowed a right holder to legally channel water from a source upon an adjacent neighbor’s land‚ providing that they themselves held an estate. In Case 2.28‚ Julian establishes three different
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MAJOR COMPETITORS Want to discover their inner beauty and truth promotions promotions Take care of themselves - Visit gyms‚ spa & regeneration centers They are loyal once they find something they like Put effort and time to find best cosmetics Skincare Products‚ Expert in Eye cream •Focus on anti-aging hydration‚ & Foundation fragrances‚ foundation & Mascara • Upper Pricing •Middle Competitive Pricing • Consultation & service. Exploitation of •Advertising
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Through it all‚ the focus has to be on the core consumers—educated‚ youthful-spirited young women. These are the challenges facing Stila Cosmetics‚ a relatively small but growing company in Glendale‚ CA. If that weren’t enough‚ Stila has the daily challenges of achieving the right mix of product formulas in fashion-forward‚ eco-friendly packaging. Stila Cosmetics accomplishes all of these objectives and has forged a close personal bond with its consumers by using guerilla-marketing tactics in which
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CASE STUDY OF ESPOIR COSMETICS INTRODUCTION Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm‚ and proceeds o avail some recommendations as the best courses of action that Espoir can take. The firm exits within the personal care industry‚ whose key success factors and industry structure
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Channeling Students into Special Services Sarah York Axia College of University of Phoenix Jeffrey is 17 years. He is classified as having a learning disability. Jeffrey has received services in his general education class but would like to move on to technical college after graduation. Evaluations were done and specific processes and procedures need to be followed for Jeffery’s success. After the evaluations and placement referrals‚ a group of IEP professionals from the school district‚ Jeffrey’s
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Cosmetic Dentist in Eagle County Are you hiding your smile behind your hand because of bad‚ missing‚ or crooked teeth? If so‚ it’s time to visit Vail Valley Dental Care. Your Avon dentist offers smile makeovers that can transform even the worst teeth into a smile that you can be proud of. Even if you’re just looking for a quick touchup for that special event‚ Dr. Maloley can help. Porcelain Veneers Porcelain veneers are thin porcelain shells that are bonded to the front of your teeth. Veneers hide
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hospital to establish Shiseido‚ Japan’s first Western-style pharmacy in the Ginza district of Tokyo. Concerned about the inferior medications then available to the public‚ he aspired to separate medical care and pharmaceutical dispensing in Japan. Shiseido’s first president‚ Shinzo Fukuhara‚ led Shiseido into the cosmetics business in 1897. The only cosmetics sold in Japan at that time‚ powder and lipstick‚ were simply for altering appearance. Dissatisfied with the status quo‚ Shiseido brought a fresh
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the leading cosmetics company in Japan and one of the largest in the world‚ Shiseido requires strong marketing strategies to meet the needs of its consumers. To maintain its high status in the market‚ it depends on the tactics of marketing mix‚ its unique selling point‚ and its growth strategies. MARKETING MIX Promotion No matter how good a product is‚ it would never get noticed by consumers if there is no form of promotion. The most recent promotion in Singapore would be the Shiseido “Wrapped
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