even more consumers into the fold. Coke has its everything to make their business bigger and bigger. QUESTIONS: 1. Describe the various IT- enabled initiatives discussed in this case study and categorized them as either above-the-line‚ below-the-line‚ or some combination of the two. ANSWER: From the case study paragraph two‚ ‘a multitude of IT systems are constantly churning in the background‚ not only keeping the organization running‚ but also keeping it running ahead of the competition.’
Premium Coca-Cola Supply chain management Customer relationship management
title. In fact‚ being chosen for a position is only the first of the five levels every effective leader achieves. To become more than “the boss” people follow only because they are required to‚ you have to master the ability to invest in and inspire people. To grow further in your role‚ you must achieve results and build a team that produces. You need to help people develop their skills to become leaders in their own right. And if you have the skill and dedication‚ you can reach the pinnacle of
Premium Leadership
EXPERIENCE HBR.ORG Case Study The Experts Bruce Chizen (bruce@ chizenventures.com) is a venture partner at Voyage Capital in Seattle and a senior adviser at Permira Advisers‚ which is headquartered in London. He was previously the CEO of Adobe. ILLUSTRATION: MONICA HELLSTRÖM Debra Benton (debra@ debrabenton.com) is an executive coach‚ the founder of Benton Management Resources in Livermore‚ Colorado‚ and the author of CEO Material: How to Be a Leader in Any Organization
Premium Harvard Business School Chief executive officer
ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
Premium Marketing Marketing research Potato
Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
Free Qualitative research Case study Scientific method
Introduction The changes endured by Coastline occurred in the very specific context of privatisation. In this perspective‚ clashes of paradigms are common‚ in particular in the way knowledge is viewed and exercised as well as between the past and present goals of companies engaged in such process. As described by Grey and Mitev (quoted in Wilson‚ 1995‚ p.59): "If post-industrial society ’ does offer the possibility of decentralization of work and industrial structures‚ as well as an increase in
Premium Management
Case Study Case 2.1 Hacking into Harvard The case “Hacking into Harvard” involves the applicants of some of the nation’s most prestigious MBA programs‚ who thought they had a chance to find out sooner what admission decisions the business schools made in their case. On Businessweek Online message board they saw instructions left by an anonymous hacker on how to get into schools databases and find out the decisions made. It was not hard – all schools used the same application software from Apply
Premium Ethics
Case Study: Launching Inspired Dining Experiences at The Bay‚ Canada’s Iconic Department Store It was an inspired afternoon that had our Strategic Objectives team revelling in just how delectable our job can be. After setting Canadian foodies all a-Twitter in early 2011 with the announcement it was re-imagining its foodservice options from coast to coast‚ The Bay‚ Canada’s leading department store finally opened its first two new dining destinations‚ Bannock and Foodwares Market‚ at its flagship
Premium Retailing Wal-Mart
Singhania Institute of Management and Research for providing us the useful information and their kind co-operation and tremendous support. Nishtha Sethi Simar Preet Singh PERFACE Term paper imbibes an integral part of Business Environment Studies. One cannot merely depend upon the theoretical knowledge‚ but such Term Papers propelled with fruitful classroom lectures which clear the fundamental concepts .To develop managerial administrative skills. Future managers have to enhance their analytical
Premium Culture Negotiation
along! SUBHIKSHA‚ THE ailing retailer‚ is mired in controversy. Bitter accusations and recriminations between ICICI Ventures on the one hand and Subhiksha’s promoter and managing director R Subramanian‚ on the other‚ are aggravating the situation. Who is right and who is wrong? Success has many takers and failure‚ none. And faults are thick when love is thin. Just take a look at what ICICI Ventures‚ a minority shareholder in Subhiksha with a 23 per cent stake‚ said of Subhiksha‚ not long ago: “Subhiksha
Premium Retailing