lawrencelkh1989@gmail.com | * Unit name | * Strategic Marketing 310 | * Unit code | * 3900 | * Assignment title | * Case Study One | * Date submitted | * 8th of April 2013 | * | * | * | * | * Marker’s comments | * | * Recorded mark | * | * Marker | * | * Comments | * | Question 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization
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CASE STUDY INTRODUCTION Tapal is a shining example of a successful brand‚ born in Pakistan‚ competing neck to neck with a formidable multinational. Managing Director of Tapal Tea (Pvt.) Ltd.‚ Aftab Tapal belongs to the third generation of a business family. A well-trained tea taster and tea connoisseur himself‚ Aftab introduced new tea concepts and developed a wide range of tea blends catering specifically to the tastes of people throughout Pakistan. BRIEF HISTORY Tapal is neither a rags-to-riches
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Li-Hsien Chen 09/16/12 Case Study 1 The Springfield Nor’ easters : Maximizing Revenues in the Minor League 1. Critically analyze the research undertaken by Larry Buckingham‚ Nor’ easters Marketing Director. Discuss if you feel the objectives‚ questions asked‚ sample chosen‚ and method utilized were appropriated and why they were or were not. What type of questions would you have added to the survey and why? 2. ------------------------------------------------- What do you consider
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Australian and New Zealand Online Shopping Market and Digital Insights Contents 1 Introduction 3 2 Executive summary 5 3 Research findings 8 4 Appendix 51 Digital media research 2012 | 2 Introduction 1 Digital media research 2012 | 3 Definition and methodology The definition of online shopping we use is online purchasing of physical merchandise such as clothes‚ books‚ and electronic items. This covers the same merchandise categories as used in the retail sales statistics published by the Australian
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Telecommuting at MedEx The case is about a Human Resource Manager that is very concerned about the high turnover rate for the specialists at a company called MedEx. Turnover is very costly for the company and the manager‚ Harry Davis‚ wants to lower the turnover rate. Telecommuting came up as an idea to help decrease the turnover rate. The specialist job that they keep referring to has an intensive 3-week training but after that the specialist work independently on their work and so telecommuting
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QUESTION 4 Explain how the formula for markup based on cost could be used to calculate cost‚ selling price‚ dollar markup‚ and percent markup. Pick a company and explain why it would mark up the goods based on cost rather than on selling price. Explain how the formula for markup based on selling price could be used to calculate cost‚ selling price‚ dollar markup‚ and percent markup. Pick a company and explain why it would mark up the goods based on selling price rather than on cost. Give an example
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1. Describe the situation of the Lehman brothers from an ethics perspective. What’s your opinion of what happened here? Lehman’ executives exploiting loopholes in the accounting standards to manipulate their balance sheet in order to mislead the investing public is the ethical issue that contributed to the company’s collapse. Lehman was able to clear vast amounts of unprofitable assets off of its balance sheet instead of selling them at a loss by using Repo 105. There was evidence that the chief
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1. Why is the BlackBerry controversy prominent in Asia‚ particularly in the Middle East‚ and not anywhere else in the world? The blackberry controversy is prominent in Asia‚ particularly in the Middle East‚ and not anywhere else in the world because of the instability of the region‚ government corruption‚ and restricted freedoms. The governments in the Middle East are under threat and need all of the information on potential terrorist plots so they can get to protect their sovereignty. In order
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Case Analysis- AstroTurf Lobbying AstroTurf Lobbying is a political organization or campaign that appears to be made up of grassroots activists. These organizations or campaigns are actually organized and run by corporate interests seeking to further their own agendas. The organizations are introduced with names that are made to disguise the group’s true intentions. There are many problems with AstroTurf Lobbying. AstroTurf Lobbying is an emerging issue that needs to be taken care of quickly
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were defective equipment or parts. Claiming the products failed to work as promised and advertised‚ Transamerica filed suit which initially included a claim based on implied warranty. Issue What are the appropriate statute of limitations in this case and what specific warranties and disclaimers exist‚ if any‚ following the conversation between Brown and Spenser? Did the two parties
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