West Bengal University of Technology BF-142‚ Salt Lake City‚ Kolkata-700064 Media Science Revised Syllabus(To be applicable for the students who admitted in the academic session 2004-2005‚ 2005-2006 & 2006-2007) Nomenclature of BMS will be changed to BMS(H) for the Batch starting from Academic Year 2008-2009 FIRST SEMESTER A. THEORY: A. THEORY Code 1. 2. 3. 4. MMS-101 MMS-102 MMS-103 MMS-104 Subjects Development of Mass Communication Laws & Ethics in Mass Communication Print Journalism & Comparative
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Edward Jay Epstein The Hollywood Economist TEENS AND CAR CRASHES GO TOGETHER After Hollywood lost its audience to television in the 1950s‚ it had to reinvent itself. If it could no longer count on habitual moviegoers to fill theaters routinely‚ it would go into the business of audience-creation. The means studios found to recruit audiences for each and every movie they released was national TV advertising. The tactic that evolved by the 1990s was bombarding a target audience with very expensive
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What was once a garage-operated business and now an international market leader‚ Polaris Industries has shown how a corporate life cycle occurs and more importantly successful strategy development and implementation. With all businesses‚ the organizational life cycle is the development of a business from start to finish. There are different views on the number of stages in an organizational life cycle. Just In Time Management states that are seven life cycle stages‚ while Product Arts claim there
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Amul Industries Pvt. Ltd for project work. In modern days human life is very busy life. In this life man wanted to reach one place to another place very quickly because they have no time to satisfy this want‚ some scientists of different countries invented different vehicles. These inventions are dependent on many parts. These parts are known as auto parts. In the manufacturing of a motor car many auto parts are required. To satisfy this requirement sub industries are established
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Witchcraft in Hollywood It is said by many that Hollywood is persuasive. People see something on television or in a motion picture and believe that what is shown is‚ in reality‚ true. Misconceptions will occur‚ and unless people are shown evidence against the delusions‚ it will be taken as fact. In the past‚ many groups have been poorly represented onscreen. Organizations such as the mafia‚ the government‚ the military‚ spies‚ gods‚ monsters‚ and others are just a small example
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TERM PAPER ON MANAGEMENT INFORMATION SYSYTEM BUSINESS APPLICATION SOFTWARE VENDORS SUBMITTED BY K.RAMPRAKASH 12MBA041 What Is Business Applications Software? An application is a term used in computing to define a program or group
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BRIARWOOD INDUSTRIES CASE STUDY Diane Williamson sat at her desk staring out of the office window. Today‚ she expected to be promoted to vice-president (VP) of marketing but she was writing her resignation. Welldressed‚ as always in her best navy blue suit‚ she looked successful but felt like a failure. She joined in 1999 as an experienced furniture sales rep‚ and the company was already one of the largest of its type. However‚ business was bad and sales were falling. She soon became one of
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KNOWLEDGE MANAGEMENT AN ORGANIZATION BEHAVIORAL APPROACH 1. ABSTRACT 2. INTRODUCTION 3. ECONOMIC EVOLUTION 4. WHAT IS KNOWLEDGE MANAGEMENT 5. OVERVIEW OF THE PRACTICE OF KNOWLEDGE MANAGEMENT Knowledge Identification Knowledge Acquisition Knowledge sharing Knowledge development Knowledge application Knowledge Creation Knowledge preservation Knowledge measurement 6. ULTIMATE IMPACT OF KNOWLEDGE MANAGEMENT Sharing best practices Unifying specialized knowledge Preserving valuable knowledge
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LOAD BALANCING ROUTING PROTOCOL ON MULTIHOP WIRELESS NETWORKS ABSTRACT A Multihop wireless Network have the potential to extend the coverage of a network which composed of mobile nodes where the two nodes can communicate through the number of intermediate nodes in wireless links. Multihop mesh networks‚ Multihop cognitive radio networks‚ sensor networks‚ iMANET‚ vanet are all the examples of Multihop wireless networks. To improve the network performance‚ Load Balancing in Routing mechanism is considerable
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What ’s the role of culture in modern corporations and how can it be managed effectively? People in every workplace talk about organizational culture and that mysterious word that characterizes a work environment. One of the key questions and assessments‚ when employers interview a prospective employee‚ explores whether the candidate is a good cultural fit. Culture is difficult to define‚ but you generally know when you have found an employee who appears to fit your culture. He just feels right
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