310-01 October 20‚ 2011 Chapter 10 Case Study 1. What has been Southwest’s traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Traditionally‚ Southwest used a low-price strategy. They were known as always offering the cheapest flights. The air line did not serve meals‚ had no assigned seats‚ no electronic entertainment‚ and no retirement plans for employees. Because Southwest had such lower costs‚ they were able
Premium Pricing Airline Loyalty program
SOUTHWEST AIRLINES Executive Summary Southwest Airlines is the largest low cost airline carrier in the United States. Southwest is headquartered in Dallas‚ Texas. The airline was established in 1967. It carries the most domestic passengers of any US airline‚ as of June 5‚ 2011. Southwest uses only Boeing 737’s‚ except for a short time during the 1970’s and 1980’s when they used Boeing 727’s. As of August 2012‚ Southwest is the largest domestic passenger airline operator of the Boeing
Premium Southwest Airlines
“Southwest Airlines In Baltimore” Case Study 1.How does Southwest airline compete? What are its advantages relative to other airlines? Southwest airline is one of the major airlines in US. By considering the car and the bus as its chief competition‚ Southwest became the most inexpensive and most frequent flights between urban markets separated by 500 miles. From 1992 to 1996‚ it got the airline industry’s more shining awards: the fewest delays‚ the fewest complaints and the fewest mishandled
Premium Southwest Airlines Airline Boeing 737
History of the Company Southwest Airlines was founded by Rollin King and Herb Kelleher and was incorporated in 1967. The airline launched its first route in 1971‚ servicing Dallas‚ Houston and San Antonio. By 1975 Southwest went public on the American stock exchange. By 1979‚ the airline was flying outside of Texas to New Orleans and expanded its service to the West Coast in 1982. Beginning in 1990‚ Southwest’s revenues exceeded one billion dollars‚ making it a major airline company. On May
Premium Southwest Airlines Airline Delta Air Lines
Introduction: Southwest Airlines was incorporated on June 18‚ 1971‚ serving three cities‚ Dallas‚ Houston‚ and San Antonio. It has been a successful business that has grown into a powerful force in the airline industry. The reason Southwest has remained financially viable is their commitment through point-to-point service with a quick turnaround time. The more planes in the air and the less time on the ground is a profitably business model. Although‚ there are some areas where Southwest struggled
Premium Southwest Airlines United Airlines Airline
What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
Premium Marketing Airline Strategic management
a slowdown in entire company’s growth or they would downsize their business without proper preparation. Analysis: The reason why Southwest Airlines would lose their low cost advantage is that their operating costs are high. For example‚ the company’s labor cost per available seat mile moved from the lowest to second highest for during 2002 to 2009 . As the case mentioned‚ labor cost of the company have increased rapidly. In addition‚ the labor cost is a main part of costs‚ which is about 33 average
Premium Airline Collective bargaining Expense
On November 24‚ 2010‚ XM Canada and Sirius Canada Inc. agreed to a merger of companies. This merger‚ unlike that of the US‚ took a lot of time and required Canadian ownership so all previous negotiations had failed. The merger between the two companies formed SiriusXM Canada. The new company believed they would have a total subscriber base of 1.7 million and offer between 120-130 channels. As of today SiriusXM Canada has a subscriber base of 2.7 million people. XM Canada‚ which was a subsidiary
Premium Canada Marketing United States
A fresh example that I can think of would be a purchase of Christmas clearance at Target or other retail stores. Usually a week or so later the items will get marked down to 70% off‚ a few days after the 70% markdown‚ everything that is left gets marked down to 90% off. What does Target want to accomplish with its pricing? Cutting down the cost of products as low as 90% is a pricing strategy that the store is trying to maximize the sales to generate as much revenue as possible‚ regardless of what
Premium Marketing Customer service Customer
refers to a steamy coffee with double cream‚ double sugar‚ and to top it off‚ a beautifully glazed maple donut. This is a staple snack of the gray‚ cold‚ Canadian morning. What could make it better‚ you ask? A multi-billion dollar Canadian-American merger of course! This is huge news‚ as it has enormous implications for both entities‚ as well as the mega-company that they will become. According to Forbes‚ Tim Hortons has 4‚546 restaurants across Canada and the U.S.‚ and has had a 9% increase in revenues
Premium Fast food Marketing Hamburger