ORGANIZATIONS (Individual Assignment) – Wal-Mart Founded by Sam Walton in 1962‚ Wal-Mart was ranked second in the global Fortune 500 list in 2009 (Refer Table 1). It was the largest retailing company in the world‚ which specializes in satisfying consumers’ durable goods product needs and offering consumers a choice multiple merchandise lines‚ at variable price points‚ in all product categories. TABLE 1 GLOBAL FORTUNE 500 LISTS (2009) Rank | Company | Revenues (in millions) | 1 | Exxon
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Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18‚ 2006 Executive Summary Sam Walton ’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam ’s first five and dime stores in the 1950 ’s to his opening of the first Wal-Mart in Rogers‚ Arkansas in 1962‚ no one could have predicted the enormous success
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Overview of Strategic Management: Strategic management is a level of managerial activity below setting goals and above tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic consistency" between the organization and its environment or "strategic consistency." According to Adieu (2007)‚ "there is strategic consistency when the actions of an
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Introduction Wal-Mart was founded in 1962 by Sam Walton in Roger‚ Arkansas. Wal-Mart has 4‚100 stores and clubs in the U.S. and a total of 7‚300 unit’s world wide. It employed about 2 million associate’s world wide and approximately 1.4 million in the United States. Wal-Marts average annual total revenue rate was slightly more than 10% for the three years from the fiscal year ending 2006 to the fiscal year ending 2008. They also had a stock split of 100 %; they saw this split 11 times during
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What were Wal-Mart’s cultural oversights and how could they more effectively adapt to meet the needs of Japanese consumers? The fact that Japanese consumers buy more fresh products than shoppers elsewhere. That made lowering costs difficult since most farms and fisheries in Japan are small‚ family-run operations that frequently offer better deals on smaller orders rather than on larger ones. The supermarkets in Japan are located in cities and town in every neighborhood‚ and the idea of a retail
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1 COMPANY HISTORY 2 BUSINESS DESCRIPTION 4 PRODUCTS AND SERVICES 4 BUSINESS METHODS 5 FINANCIAL ANALYSIS 6 COMPETITIVE ANALYSIS 7 CONCLUSION 8 Works Cited 9 EXECUTIVE SUMMARY The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history‚ services and products provided‚ the company philosophy
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building with the blue and white Wal-Mart sign across it. At least one of us has visited the store and shopped‚ whether for ourselves‚ friends or family members. We like the store because of its convenience to our homes‚ the variety of products and‚ most of all‚ the savings we obtain whenever we make a purchase. Besides the "everyday low prices" of this retail giant‚ what exactly do we know about this massive organization? Although to some of us it may seem Wal-Mart is only a few years old‚ it is
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The first Wal-Mart store was opened on July 2nd 1962 in Rogers‚ Arkansas by Sam Walton‚ who believed that the future of retailing lay in discounting. To avoid competing head on with companies like Sears and Woolworths which dominated big cities‚ Walton opened stores in less populated areas that was ignored by other retailers. The stores aimed to serve customers who‚ up until then‚ had to travel long distances to save money‚ and to purchase daily household goods. Now they could buy the same goods
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There are few private or public companies that is not on the World Wide Web. Wal-Mart is a company that banks on e-business. Being part web-based‚ helps to reach the consumers they usually will not receive business from. E-business can have a major influence and impact on all four functions of management. Leading is a major part of e-business. One must establish a direction before one goes down that path. Wal-Mart decided to go in the direction of an online store. This enables customers that prefer
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Wal-Mart Strategy Analysis What are the key activities that Wal-Mart uses to create competitive advantage over its competitors? * Merchandising – Wal-Mart tailored merchandise offering to local markets through traiting to track product movements and focus on selling products that are higher in demand. Store managers were also given more latitude in setting prices to meet local market conditions. * Store Operations – Wal-Mart chose to build a store at a location where it could be expanded
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