Weight Watchers International‚ Inc. A Case Study The History of Weight Watchers International‚ Inc. Weight Watchers International‚ Inc. was founded in 1961 by Jean Nidetch‚ who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar‚ but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with
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and services to assist weight loss and maintenance - Weight Watchers’ fortunes to gold. With share prices more than tripling since October‚ when the talk show host and actress Oprah Winfrey joined the board and bought a 10 percent stake in the Weight Watchers company. Now‚ the Weight Watchers company will unleash a new Beyond the Scale campaign‚ a modified program based on a personal assessment that nabs information about lifestyle‚ challenges and goals. The Weight Watchers program describes itself
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WEIGHT WATCHERS CASE QUESTIONS 1. Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using either of these diet programs. There are a number of steps I go through when making a decision about a going on a diet and finding a diet program. First of all‚ I would need to consider the risk of the diet. I would do research to find out whether it is a healthy way of losing weight. Maybe ask some friends their opinion or even
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leading weight loss service provider by assisting individuals to lose weight and sustain a healthy lifestyle. II. VISION STATEMENT Weight Watchers International will be chosen by all individuals that have a goal of improving their life through healthy living. Weight Watchers will be easily accessible for all individuals desiring to improve their lifestyle and will receive exceptional service. Services will be recognized as a superior value. III. APPARENT PROBLEM Weight Watchers is facing
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Weight Watchers is one of the most successful diet plans in the world. Many weight watching plans have come and gone through years‚ but Weight Watchers has endured. As their moniker says‚ Weight Watchers Works‚ in large part because it’s not an actual diet plan. For example‚ when a person thinks about a diet plan‚ they think about starvation‚ denial‚ and boredom. Dieters have to deny themselves certain food groups‚ or deny themselves of anything sensible and reasonable. This is why people try these
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Options * History of successful Weight Loss * Multiple Payment Options * Flexible Meal Plans * Face to Face Support Groups * Located in 30 Countries and on the Web | Weaknesses * Slow Weight Loss * Costly over time * Successful weight loss is not typical | Opportunities * Science Driven approach can be a Medical Model * Affiliation with the Department of Education * Affiliations with Fitness Centers * Meeting the growing weight loss needs around the world | Threats
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Weight Watchers is one of the longest running weight loss programs in the country. The plan has even reinvented itself to give plan users variety and therefore another reason to stick with it. The Weight Watchers program is based on the POINTS? system and group support. Your weight category when you start with Weight Watchers will be assigned a specific range of points these are the points you can eat in any given day on the plan. Now as long as you stay within that point range you will lose weight
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The one proven way to lose weight is calorie reduction and exercise. Weight Watchers is a diet program that practices and encourages both. Weight Watcher’s diet plan is advertised as not being a diet but more of a way of life. This is because the principle theory behind their weight loss success lies with exercise and calorie reduction alone. They do not claim you have to eat meat and eggs together and wait two hours before eating a carbohydrate as some diets do. Weight Watcher’s bases their diet
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Running head: Weight Watcher’s International‚ Inc. Weight Watchers International‚ Inc. Financial Research Analysis December 11‚ 2011 Abstract The purpose of this research paper is to examine the financial performance of Weight Watchers International‚ Inc. over a period of years to decide if the company would be a good investment. The paper will include a company overview of Weight Watchers International‚ a company
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If you want to lose weight‚ there are many diet plans and programs available with a variety of records of success. Two of the most popular weight loss programs in the US are Weight Watchers and Nutrisystem. The food pyramid is at the core of the Nutrisystem program. The online weight management system centers on the consumption of “good” carbohydrates versus “bad” carbohydrates. On the other hand‚ Weight Watchers restricts no food. This program assigns points to different foods and the higher
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