"Case study whirlpool global marketing management" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 10 of 50 - About 500 Essays
  • Good Essays

    marketing case study

    • 2480 Words
    • 10 Pages

    Page 1: A story of global success No study of business success in the twentieth century would be complete without mentioning Coca-Cola. Coca-Cola is the product which perhaps best exemplifies global marketing. The Coca-Cola trademark is recognised by 94 per cent of the earth’s population and Coca-Cola is the second most universally understood phrase after OK. It is not only instantly recognisable but it can be found almost anywhere from petrol stations and shops in Central Africa‚ to small villages

    Premium Coca-Cola Soft drink

    • 2480 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Marketing case studies

    • 396 Words
    • 2 Pages

    Dove Case Questions: 1. What is a brand? Why does Unilever want fewer of them? 2. What was Dove’s positioning in the 1950s? What is its positioning in 2007? 3. How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case? 4. Spend a little time searching blogs‚ using Google Blog Search‚ BlogRunner‚ Technocratic

    Premium Management Marketing

    • 396 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Whirlpool The world is experiencing a third wave in the economy and many changes are taking place. One of these changes is the growing corporation that decides to go global. Most U.S. companies‚ both large and small‚ are rapidly acknowledging the necessity of global marketing. The demand for foreign products in the fast-growing economies of Europe‚ South America‚ Asia‚ and Pacific Rim nations offer one example of the benefits of global thinking. One company that has adapted to this new economy

    Premium Major appliance Europe Electrolux

    • 2855 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Whirlpool in China

    • 672 Words
    • 3 Pages

    Whirlpool in China In 2006 whirlpool became the largest home appliance maker in the world. This was not an easy feat. The appliance industry is highly competitive industry with price wars being a driving factor for competition. Whirlpool’s philosophy focused on customer loyalty. Its products were built to be reliable with long lifecycles‚ which meant substantial emphasis had to be paid to product quality. Whirlpools philosophy is particularly difficult as it needs to not only to make high quality

    Premium ISO 9000 World Trade Organization China

    • 672 Words
    • 3 Pages
    Good Essays
  • Good Essays

    2.3 The Relevancy of Inventory Management (IM) in Global Competitiveness Many authors have discussed the relationships between inventory management and competitive advantages in the perspective of large companies (Natarajan‚ 1991). Reducing production time by faster value addition to the materials will lead to a competitive advantage in the inventory cost. Inventory costs are decreased when the materials take less time to produce in the system. However‚ the inventory costs have been argued on determined

    Premium Economics Management Marketing

    • 745 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Marketing Case Study

    • 409 Words
    • 2 Pages

    Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing

    Premium Marketing

    • 409 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study Marketing

    • 409 Words
    • 2 Pages

    Marketing Case Study: Coke 1) The Coca-Cola company is being very strategic as to who it markets each of its products. For the most part‚ they do not overlap on who they market each product to; instead they are trying to create a brand that can be easily identifiable with one market. The first product primarily uses gender segmentation‚ Diet Coke is for the most part marketed to women who are trying to watch or lose weight. The next product‚ Coke Zero also uses gender segmentation as it is marketed

    Premium Diet Coke Coca-Cola

    • 409 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Case Study

    • 6047 Words
    • 25 Pages

    DESIGNING AND MANAGING SERVICES | CHAPTER 13 379 Marketing Excellence >>The Ritz-Carlton Few brands attain such a high standard of customer service as the luxury hotel‚ The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston‚ which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest

    Premium Southwest Airlines Airline Costco

    • 6047 Words
    • 25 Pages
    Powerful Essays
  • Better Essays

    Whirlpool Company

    • 2143 Words
    • 7 Pages

    Whirlpool Company Introduction: Whirlpool centers its consideration on a few key regions‚ including‚ Nonstop Quality Change‚ Overhaul of Business Courses of action‚ Inventory network Administration‚ Enhanced Client Introduction‚ and Globalization of Business Operations. Whirlpool is the business pioneer in the assembling and advertising of home machines. Whirlpool is a worldwide organization and markets Whirlpool‚ Maytag‚ Kitchen Support‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Delegate and other significant

    Premium

    • 2143 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Marketing Case Study

    • 597 Words
    • 2 Pages

    start a market study to evaluate the potential sales capacity.300 malls were conducted to interview after testing with focus group. 4. Quantification of volume: A contract was signed between TruEarth and Nielsen BASES‚ a market research firm‚ to guess the potential sales. A BASES 1 test was about the customer’s awareness and interest‚ and BASES 2 test was about the taste besides the “line extension” study for any existing product line. Cucina Fresca: In late 2004‚ the management team for TruEarth

    Premium Marketing

    • 597 Words
    • 2 Pages
    Good Essays
Page 1 7 8 9 10 11 12 13 14 50