Brothers." In 1918‚ C.H. Holmes‚ an English businessman in Kolkata‚ was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai factory was set up in 1924 and Peek Freans UK‚ acquired a controlling interest in BBCo. Biscuits were in big demand during World War II‚ which gave a boost to the company’s sales. The company name finally was changed to the current "Britannia Industries Limited" in 1979. In 1982 the American company Nabisco Brands‚ Inc. became a major foreign
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of diverse travel stories‚ photos and travel experiences on every region in the world; and the leading virtual library on travel websites; ultimately to work with organisations from the developing world enabling travel opportunities for the less travelled. Mission – TheBestTravelled.com features the most elegant design in terms of colours and functionality; offers the clearest and most to-the-point navigation options; provides relevant‚ up-to-date and interesting statistics and maps on travellers’
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CASE STUDIES Britannia NutriChoice Case Study Realigning a successful health positioning with the demands of Indian consumers’ changing lifestyles Reference Code: CSCM0310 Publication Date: April 2010 DATAMONITOR VIEW Catalyst Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice
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1921‚ Britannia was the first company east of the Suez Canal to use imported gas ovens. Britannia’s started growing at a rapid rate and its business attained new heights and it established itself in the industry as the brand known for quality and value. This lead to Government entering into a contract facilitating supply of large quantities of “service biscuits” to the armed forces during the tragic World War II. With passage of time‚ the biscuit market continued to grow and Britannia grew along
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kumar Jaideep Gupta C.C.k.N vardan Britannia: The story of one of India’s favorite brands reads almost like a fairy tale. Once upon a time‚ in 1892 to be precise‚ a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became
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PROJECT REPORT ON REDUCTION IN TERMS OF REPLACEMENT OF BREAD SALES AT ‘BRITANNIA BREADS’ SUBMITTED BY: GAJENDRA V. NIKALE (228) PGDM-IB 2012-14 FACULTY GUIDE COMPANY GUIDE PROF. MANISHA RAJADHYAKSHA MR. RAJESH DAREKAR INSTITUTE FOR TECHNOLOGY & MANAGEMENT‚ NAVI MUMBAI. DECLARATION I‚ the student of Post Graduate Diploma in International Business‚ ITM Business School‚ Kharghar‚ Navi Mumbai
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company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but‚ By 1910‚ with the advent of electricity‚ Britannia mechanized its operations‚ and in 1921‚ it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But‚ more importantly‚ Britannia was acquiring a reputation for quality and value. As a result‚ during the tragic World War II‚ the Government reposed its trust in Britannia by contracting it
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Ranking - Britannia among Top 300 small companies | | * | 2001 | * BIL ranked one of India’s biggest brands * No.1 food brand of the country | 2002 | * Rated as ’One amongst the Top 200 Small Companies of the World’ by Forbes Global * Economic Times ranks BIL India’s 2nd Most Trusted Brand * Pure Magic -Winner of the Worldstar‚ Asiastar and Indiastar award for packaging * | 2004 | * Britannia accorded the status of being a ’Superbrand’ | 2010 | * Britannia was
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crisis the children of India face. Over the years‚ Tiger has become the mass-market face of Britannia symbolising fun and energy in both urban and rural India‚ and transcending glucose biscuits. IRON ZOR helps make mind sharper and body stronger. Britannia Tiger is accessible to all‚ being available in convenient packs priced at Rs.1 (Tikki-pack)‚ Rs. 2‚ Rs. 3‚ Rs.4‚ Rs. 5 Rs. 10 and Rs.20. R&D in Britannia has spent considerable time to develop this nutritious and delightful snack for children
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Integrated Marketing communication plan for Britannia India [pic] For year ending‚ Dec.2012 Britannia Industries- Britannia Industries Limited is an Indian company based in Kolkata that is famous for its Britannia and Tiger brands of biscuit‚ which are popular throughout the country. Britannia has an estimated 38% market share. The company is growing at a steady rate‚ and is currently profitable. Between 1998 and 2010‚ the company’s sales grew at a compound annual rate of 16% against
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