Case Background/Summary A. The Company 1. Started by Walter Sullivan in 1983. The current site of operations is located at a busy urban highway intersection. Extensive renovation of the 30 yr. old building was done. 2. Walter Sullivan is well known in the community. 3. The company has both front-end (sales department) and back-end (service department) operations. 4. Sales department is composed of: a sales manager‚ seven salespeople‚ an office manager‚ and a secretary. 5. Service department
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CASE 1 SULLIVAN FORD AUTO WORLD OVERVIEW The owner of a Ford car dealership dies unexpectedly. His 28-year-old daughter‚ a health care manager with an MBA degree‚ temporarily takes command. She is shocked to find that the once-thriving dealership is losing money and realizes that she must choose between selling the business at an unfavorable price‚ or working to turn it around. She suspects that improving the performance of the service department will be the key to saving the business
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1. Marketing cars differ from marketing services for those same vehicles. Marketing cars you are selling a tangible product‚ where the potential customer can do research online and go into a dealership and test drive it. Once the customer has decided which vehicle to purchase‚ the best price is most important and liking the sales person is only an added benefit. Compared to marketing the services for that same vehicle‚ it is more important to feel that a customer likes the person or company so that
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RUBY TUESDAY Developing a Consumer Promotion Program “Restaurant marketing is a serious business and one needs to increase the traffic into the restaurant at any point of time” thought Nidhi Kuchhal‚ marketing head of popular restaurant chain Ruby Tuesday in India. It is not a just what you serve‚ but how we serve‚ how we stay ahead in competition and how far we are able to take advantage of changing business scenario. All this will decide on whether Ruby Tuesday becomes a success story or just
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1. Case Summaries and Guide Questions for Discussion: https://www2.bc.edu/~sannella/Case.htm SULLIVAN’S AUTO WORLD. The owner of a Ford car dealership dies unexpectedly. His 28-year ... Compare the sales and service departments at Auto World. What useful.... Provide supporting quantitative analysis where appropriate. What ... 2. term paper on Sullivan Ford Auto World Case (Analysis) www.termpapermasters.com/.../Analysis-of-the-Sullivan-Ford-Auto-... Sullivan Ford Auto World Case (Analysis)
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S [pic][pic] Case Background Company History … hate doing this part he he he…. Products‚ Services‚ and Personnel Sullivan Ford Auto World operated both the Sales and Service departments. The Sales Department’s functions include sale of cars/trucks and used vehicles. It is also involved in trading of a buyer’s previously-owned vehicles and buying of well-maintained used cars at auction for sale. The department is composed of a sales manager‚ seven sales people‚ office manager
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BA 235 Services Marketing Group 7: Case Solution ~ Sullivan Ford Auto World Feb. 2012 21 Case Background Walter Sullivan the founder of Sullivan Ford Auto World died and his eldest daughter Carol Sullivan-Diaz‚ a health care manager by profession took over the business and found out that the family business is in financial trouble based on current financial performance and market outlook. In addition‚ CSAT results from car buyers show that the company has problems with their service
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SULLIVAN’S AUTO WORLD Walter Sullivan the creator of Sullivan Ford Auto World pass away and his oldest daughter Carol Sullivan-Diaz‚ a health care administrator by profession took over the business and found out that the family business is in economic trouble founded on existing financial performance and market outlook. In addition‚ CSAT results from car buyers show that the company has problems with their service quality. Sullivan Ford Auto World Facts: - Average sales of 1‚100 cars per
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Introduction This case details the position of Carol Sullivan-Diaz‚ the 28-year-old daughter of Walter Sullivan who died at the age of 56. Walter had bought a Ford dealership in 1983 that eventually grew into what is now Sullivan Ford Auto World. The business sells cars but also services them. Carol is disappointed by current turnover in car sales and sees that the service revenues are below average for this size of dealership. Carol’s now has to decide what way to tackle the future. She can
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Carol Sullivan-Diaz‚ a young health care manager‚ finds herself responsible for running her family’s car dealership when her father‚ Walt Sullivan‚ unexpectedly passes away. As Carol analyzes the state of the dealership she is growing increasingly concerned about the poor performance of the business‚ both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has been financially deteriorating for the past 18 months
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