Recommendations: Datril is suggested to position Datril as the alternative to aspirin. Such a positioning will be able to attract current aspirin customers to Datril. The marketing campaign should focus on physicians‚ trade and patients. It should stress the information of little side effects compared to other analgesic medicine. Both the retail price and the trade price should be lower than Tylenol. Segmentation and targeting: Datril should target on aspirin users. Datril potential clients
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5-30 The assertions for items 1-11 are as listed below: 1. Valuation or allocation 2. Completeness 3. Existence and occurrence 4. Completeness 5. Rights and obligations 6. Completeness 7. Valuation and allocation 8. Existence and occurrence 9. Presentation and disclosure 10 Valuation or allocation 11. Presentation and disclosure 6-22 Audit evidence Bank statement sent directly to the auditor by the bank 1) directly from outsiders Creditor monthly statement obtained from
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1) TiVo holds several competitive advantages: - Innovation: TiVo has innovated its product to provide premium service applications like HMO and unique opportunities for advertisers and networks to air "showcases" four-six minute long commercials. - Patents: TiVo was early to the market‚ and therefore holds several significant patents that keep competitors from copying key functions of the product like optimization of disk space and scheduling. - Licenses: TiVo has a number of prominent licensees
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Analysis of Digby’s strategy In the 8 rounds of Capstone simulation‚ our team placed second among the five teams‚ our stock price was $255.52 at the end of the simulation. We did some right decisions but also made some mistakes‚ our analysis is as follows: Round 1: Five teams all started with the same situation‚ we didn’t know other team’s strategy‚ so we simply forecasted that our market share will be 20%‚ our strategy is a little conserved. R&D: We made a mistake in R&D because we used the
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How do you change the young adult reading selection of the 1960’s from fake sugar-coated novels to actual real-life issues? Ask S.E. Hinton because she did exactly that at the young age of 15. Hinton wrote the life-changing young adult novel The Outsiders‚ about things that she witnessed as a teenaged girl whom some would call a “Greaser”. How much courage it must have taken Hinton to write a book that was the first of its kind‚ and at such a young age! Truly‚ S.E. Hinton is a woman full of inspiration
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VERMILLION‚ S.D.—The South Dakota women’s swimming and diving team fell to Northern Iowa (178-122) at the Coyote’s first home meet of the season at the DakotaDome pool. The Coyotes captured four of the 16 events of the evening. Taylor Kidd came out on top in the 200-meter freestyle (2:11.35) with Quinn Fawcett right behind to take second with (2:12.56). Morgan Holt captured first in the 200-meter butterfly with a 2:24.47 and took second in the 100-meter butterfly (1:05.55). On the diving board
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PART 1: Situation Analysis The success of Trader Joe’s is the result of a business model that pairs unique products offerings with low prices. By making luxury affordable‚ many well-educated‚ budget conscious‚ consumers are drawn to Trader Joe’s on a regular basis. As of 2012‚ the company ranked 12th in overall grocery sales (7.6 billion)‚ however 1st in grocery sales per square foot ($2‚054/ft.)1. As a basis for comparison‚ Whole Foods ranks second at $1‚257.14/ft. To date‚ the company’s growth
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Before 1920 a few women attended seminary or an academy for women to learn and be educated but women were not allowed to attend universities and college campuses; this was for men only and women believed they too could benefit from obtaining a degree and becoming part of the work force‚ helping their families and being able to move up the ladder economically. This was considered by many women as the beginning of a long fight to establish their rights and place in the world. Women believed they
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S. Taylor Williams reads Mother Teresa’s personal writings to analyze her internal emotional state in the article‚ Illness Narrative‚ Depression‚ and Sainthood: An Analysis of the Writings of Mother Teresa. Williams searches through Mother Teresa’s writings looking for certain words‚ a difficulty of describing feelings‚ and a search for meaning‚ which could all indicate Mother Teresa suffered from the mental illness‚ depression. S.T. Williams uses her psychiatric knowledge to inquire whether Mother
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The modern gaming equipment manufacturing industry has altered dramatically over the last three years as mergers and acquisitions has diminished the number of competitors. After the consolidation of the industry‚ Scientific Games and IGT rose to the top of the food chain and became the leading competitors of Aristocrat (1). Based on industry news‚ one significant competitive advantage that Aristocrat holds over the key players is the ability to not implement cost cutting measures like IGT and Scientific
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