Competitive Analysis Mondelez India Foods Ltd. (Cadbury) I. Product and Competitor: a) Product Overview: Mondelez India Foods Limited (formerly known as Cadbury) is a part of the Mondelez International group of companies‚ a global food company which is the world’s largest chocolatier and a spin-off from Kraft Foods. Mondelez India Foods was ranked 3rd amongst India’s most admired companies by Fortune India in 2013. Its flagship product‚ Cadbury Dairy Milk is considered to be the chocolate taste
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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A new variant of the Cadbury Dairy Milk has been launched in India by Cadbury India. The new chocolate is priced at Rs 49 for 69 grams and Rs 99 for 160 grams bar. The chocolate will be available in the flavors like milk chocolate‚ roast almond and fruit & nut. According to the reports‚ the company claims that the chocolates new variant has been launched keeping in mind the demand for smoother‚ creamier and finer chocolate available internationally. The company plans to promote the new chocolate
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Amylase is found in saliva and breaks starch into maltose and dextrin. This form of amylase is also called "ptyalin" /ˈtaɪəlɪn/[4] It will break large‚ insoluble starch molecules into soluble starches (amylodextrin‚ erythrodextrin‚ and achrodextrin) producing successively smaller starches and ultimately maltose. Ptyalin acts on linear α(1‚4) glycosidic linkages‚ but compound hydrolysis requires an enzyme that acts on branched products. Salivary amylase is inactivated in the stomach by gastric acid
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CADBURY COMMITTEE The Cadbury Committee in the UK defined corporate governance as “the system by which companies are directed and controlled.” To a great extent‚ this is true. The need for corporate governance has increased‚ particularly due to the increasing number of scams that are being reported‚ such as Satyam and Nasscom. Corporate governance in India aims to establish better transparency and responsibility in governing the way corporations are managed. Further‚ corporate governance in
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The story “The Cow of the Barricades” gives a picture of India’s struggle for independence under the inspiring leadership of M.K. Gandhi. In the story‚ the Master is not other than the Mahatma. Gauri-death symbolizes the enduring source of energy that lies in purity‚ peace‚ goodness and unselfishness. The people of Suryanarayana Street paid high respect to Gauri who used to visit the Street in the interval of seven days‚ on Tuesday. Her arrival gave a kind of awareness to the people who were very
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in 2005 to 110-120 gm now and there is a lot of scope to grow even further‚" says Rajesh Ramanathan‚ director‚ HR‚ Cadbury Kraft Foods. Increasing consumer demand has led to more and more players entering the market. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and the others operate in the remaining 10%‚ which forms around
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For Immediate Release 17 December 2002 CADBURY SCHWEPPES TO ACQUIRE ADAMS FROM PFIZER Cadbury Schweppes becomes joint No 1 in global confectionery‚ leader in sugar and functional confectionery and No 2 in chewing gum Summary • Cadbury Schweppes plc has agreed to buy Adams from Pfizer Inc for a total gross cash consideration of $4.2 billion (£2.7 billion)‚ representing $3.75 billion (£2.4 billion) net for the base Adams business plus $450 million (£288 million) for tax benefits. This base valuation
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The acquisition of Cadbury faced widespread disapproval from the British public‚ as well as groups and organisations including trade union Unite‚[29] who fought against the acquisition of the company which‚ according to Prime Minister Gordon Brown‚ was very important to the British economy.[30] Unite estimated that a takeover by Kraft could put 30‚000 jobs "at risk"‚[24][31][32] and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury’s M&A advisers
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Cash and Cash Equivalents Cash This includes money and other negotiable instrument that is payable in money and acceptable by the bank for deposit and immediate credit. Examples are bills and coins‚ checks‚ bank drafts and money orders. To be included or considered as cash‚ it must be unrestricted as to use‚ meaning‚ it must be readily available for use or payment of current obligations‚ thus‚ not subject to contractual or legal restrictions. The following items are included in “cash”:
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