http://www.investopedia.com/university/ratios/liquidity-measurement/default.asp LIQUIDITY RATIOS: The first ratios we’ll take a look at in this tutorial are the liquidity ratios. Liquidity ratios attempt to measure a company’s ability to pay off its short-term debt obligations. This is done by comparing a company’s most liquid assets (or‚ those that can be easily converted to cash)‚ its short-term liabilities. In general‚ the greater the coverage of liquid assets to short-term liabilities the
Premium Financial ratios Generally Accepted Accounting Principles Balance sheet
PepsiCo‚ Incorporated is one of the largest Fortune 500 companies in the world. It got its start as the Pepsi Cola Company in 1898 when a pharmacist from Chinquapin‚ North Carolina. A pharmacist named Caleb Bradham invented the Pepsi Cola soft drink. The soft drink was originally named “Brad’s Drink” but was later renamed “Pepsi-Cola” combining the terms “pepsin” and “cola.” Along with selling the soda concoction the many soda fountains‚ Bradham also bottled and sold the drink in his own stores.
Premium Pepsi Coca-Cola
Liquidity Ratios: Current Ratio = Current Assets/Current Liabilities Efficiency Ratios Asset Turnover Ratio = Sales Revenue/ (Fixed Assets + Current Assets) Profitability Ratios Net Profit Margin = (Net Profit x 100) /Sales Revenue Return on Capital Employed = Net Profit (Operating Profit) x 100 (ROCE) Capital Employed Solvency Ratios Gearing Ratio = Total Liabilities/Shareholders Equity Investment Ratios Earnings per Share
Premium Generally Accepted Accounting Principles Financial ratios
RUNNING HEAD: CASH FLOW Cash Flow Week 7/ Assignment Beverly Clarkson December 21‚ 2014 Daniel Carraher RUNNING HEAD: CASH FLOW
Premium Cash flow Cash flow statement
Coca-Cola‚ often referred to as Coke is a carbonated beverage that is available in stores‚ restaurants‚ and vending machines across the world. The history began in 1886 by a pharmacist‚ Dr. John S. Pemberton and he credits the beverage “Coca Cola” as well as designing the trademarked‚ distinct script that we still used today. It has become as one of the global market leaders in the beverage industry which daily servings of Coca Cola beverages are estimated at 1.9 billion globally over 200 countries
Premium Coca-Cola
Principle of Marketing Mrs. Lauren K Paisley Case#1: Coke Zero 2/25/2013 The Coca- Cola first started or made its debut in 1886 in Atlanta in a pharmacy soda fountain which was sold for 5 cent a glass. The coca product has been enjoyed ever since then. The company continues its long-standing association with athletics events including the Olympic Games and the FIFA World Cup. By promoting such event it helps support the case of promoting Coke Zero. The Coca-Cola Company segments markets for
Premium Coca-Cola Soft drink Diet Coke
Table of Contents Executive Summary 6 Situation Analysis 7 History of the Product/Brand 8 Market Analysis 9 Product Evaluation 10 Competitor Analysis 12 Marketing Objectives 13 Marketing Strategies 16 Selecting Target Market 17 Developing the Marketing Mix 18 Product Strategy 19 Pricing Strategy 20 Placing and Distribution 22 Promotion Strategy 23 Evaluation‚ Monitoring and Control 24 Monitoring and Controlling 26 Sales Analysis
Premium Marketing Coca-Cola
Current Ratio 2012 (‘000) 2013 (‘000) (Current Asset)/(Current Liabilities) (Current Asset )/( Current Liabilities) = (RM 308‚510)/RM161‚786 = RM337‚728/(RM 222‚768) = 1.91 : 1 = 1.52 : 1 The table above shows that Dutch Lady has a decreased
Premium Balance sheet Asset Inventory
QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new
Premium Coca-Cola Diet Coke
GLOBALISATION – The world today has been described as a ‘global village’‚ this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. Mc Luhan has only described one aspect of how the world has become a global village. A closer examination of globalisation will indicate that indeed the barriers of space‚ time and borders which once existed
Premium International trade Globalization Coca-Cola