trivial trait coverage is because it is reporter based and dependent on the media outlet. It does not reflect what is most important when deciding who to vote for. In contrast to both of the previous theories‚ a third school of thought is that there is no difference in female and male senatorial candidate trait coverage. Hayes examined thousands of articles in local newspapers and found that there is almost no difference in the information about female and male senate candidates. Women and men
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PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated
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Is Convertible Debt a Substitute for Straight Debt or for Common Equity? Craig M. Lewis Owen Graduate School of Management Vanderbilt University Nashville‚ TN 37203 Richard J. Rogalski Amos Tuck School of Business Dartmouth College Hanover‚ NH 03755 James K. Seward Graduate School of Business University of Wisconsin-Madison Madison‚ WI 53706 August 1999 *The authors thank Kooyul Jung‚ Yong-Cheol Kim and Rene Stulz for providing their equity and debt security offer data set.
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OMEGA’s image. Cindy even helped to design a collection dedicated to her: the Constellation My Choice. PEPSI: Today’s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world’s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world’s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut
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RATIO ANALYSIS (ALL VALUES IN Rs. MILLION) 1. GROSS PROFIT MARGIN (%): GROSS PROFIT = NET SALES – COGS = TOTAL REVENUE – (Employee Benefit Expense + Operating and Other Expenses + Finance Costs) = 53107 – (22510+21598+1025) = 7974 GROSS PROFIT MARGIN = (NET SALES – COGS)/NET SALES = (7974/ 53107)*100 = 15.01497% 2. RETURN ON ASSET(RoA) RETURN ON ASSET = (PAT/TOTAL ASSET)*100 = (4606/63454)*100 = 7.258% This indicates that around 7.3% of all assets have been utilized
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Latorre 201210277 Case chapter 8 Coke Zero : Do real men drink diet coke ? Case Analysis 1. Background : The Coca Cola Company identified that no company was satisfying young men needs. Almost 10 years ago‚ Coke executives set out to change the by introducing Diet Coke and Diet Coke Plus‚ and in 2005 they launched a brand that defied the odds: Coke Zero. The brand ’s U.S. sales have consistently increased as the soft drink category has shrunk. Coke Zero has proven that young men would
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enough to have accrued cash value‚ yes‚ you can cash it in. But‚ it might be wiser to borrow against it instead or look into other options. Cashing it in means you are cancelling the policy. If this is your only life insurance policy‚ it means you no longer have life insurance coverage. Whole Life and Cash Value Although there are different kinds of whole life‚ they all accrue a cash value. This makes them different from term insurance. The cash value of whole life is cash you can potentially access
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Introduction: Firm profile and product selection The origins of Pepsi-cola started in the late 1890s through an invention by Caleb Bradham‚ a pharmacist‚ who like all pharmacist had soda fountains in their store. His most famous concoction was a soda that contained pepsin. This was initially called brads drink before he changed the name to Pepsi. Over the years subsequent mergers and acquisitions Pepsi-cola merged with Frito-Lays‚ and a new company‚ PepsiCo‚ was created. Currently‚ PepsiCo is divided
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International Accounting 1. What industry is Disney in ? 2. Does Disney make money ? (IS) 3. Trend of 3 years 4. Makes Money ? YES : How much ? (IS) – Gross Margin and Net Income Margin – Ratio Analysis 5. Liquidity (Cashflow/BS) 6. How is Disney doing compare to competitors ? 7. ROE and ROA (IS/BS) 8. Future Prospects 9. Pricing Strategy 10. Marketing Strategy I. Return on Investment Return on Equity (ROE):
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world‚ Pepsi has implemented several smart strategies in the last decade to improve its turnover and profits. Pepsi-Cola’s expansions in snacks like Lays‚ Quaker oats‚ Cheetos and Kurkure have given them an edge over Coca-Cola. Although‚ Coca-Cola is still the number one selling brand‚ Pepsi has reduced their dependency on soft drinks by expanding their product mix. We all know that the marketing mix is a dynamic process and is always changing with prices and promotions. However‚ Kudos to Pepsi‚ who
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