FreeMarkets Online Case Marketing Management‚ 45-720‚ Section A‚ Group 2 Arnab Basu Malcolm Johnson Douglas Meislahn Nicholas Reid Robert Schmidt 02/08/05 Marketing Management‚ 45-720‚ Section A FreeMarkets Online Case A. Basu‚ M. Johnson‚ D. Meislahn‚ N. Reid‚ R. Schmidt Executive Summary FreeMarkets Online is faced with developing a strategy that will increase revenues from $1.8 in 1997 to $6 million in 1998. To accomplish this tripling of their revenue streams‚ FreeMarkets Online
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6/14/2003 Chapter 11 Mini Case Situation Shrieves Casting Company is considering adding a new line to its product mix‚ and the capital budgeting analysis is being conducted by Sidney Johnson‚ a recently graduated MBA. The production line would be set up in unused space in Shrieves ’ main plant. The machinery’s invoice price would be approximately $200‚000; another $10‚000 in shipping charges would be required; and it would cost an additional $30‚000 to install the equipment. The machinery has
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Name of Case: Vetements Ltee Date Due: November 6‚ 2012 Problem Statement Who has to make recommendation/decision: Vetements Ltee Executives Has to do what: Adjust the incentive systems for both store managers and sales employees. Why: The sales employees began to engage in activities that had an adverse effect on inventory management‚ employee cooperation‚ and customer relations. When: Immediately To Whom do they make recommendation: To the store managers of Vetements Ltee retail
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Mini-Case. A. It is important for the decisions taken in the company‚ investment decisions and financing decisions‚ Every decision taken in the company has a financial impact‚ Investment projects‚ how much to invest and what assets to invest‚ To raise the necessary cash‚ To increase the shareholders’ stake in the firm B. Sole Proprietorship: Sole owner of a business. The manager and the owner is the same person. The sole proprietorship has unlimited liability. You pay taxes as owner and for
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Cited: Cooper‚ Cynthia. "The Journey of a Corporate Whistleblower Extraordinary Circumstances". Canada:John Wiley& Sons‚Inc.‚2008. Ferrell‚ Fraedrich‚ Ferrell. Business Ethics Ethical Decision Making and Cases. Massachusetts: Houghton Mifflin Company. 7th Edition‚ 2008 McGuire‚ Russ. "WordCom ’s deadly culture." WorldNetDaily 17 June 2003. 17 June 2003. Sarno‚ John J‚."Lessons From WorldCom".Slideshow. 16 January 2009.. Tavis Smiley. Cynthia Cooper. 15 April
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MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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CHAPTER 9 PROBLEMS 2. Anle Corporation has a current price of $20‚ is expected to pay a dividend of $1 in one year‚ and its expected price right after paying that dividend is $22. a. What is Anle’s expected dividend yield? Dividend Yield = Div1 / P0 = =1/20 = 5.0% b. What is Anle’s expected capital gain rate? Capital Gain = (P1 ‐ P0) / P0 = (22 ‐ 20 ) / 20 = 10.0% c. What is Anle’s equity cost of capital? Equity Cost of Capital = Div1/P0 + (P1 ‐ P0) / P0 = 15.0% 7. Dorpac Corporation has a dividend yield of 1
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Alibaba.com’s Brief Company Background On November 6‚ 2007‚ Alibaba.com debuted on the Hong Kong Stock Exchange‚ raising US$1.5 billion to become the world’s biggest Internet stock offering since Google’s initial public offering (IPO) in 2004. On the first trading day‚ frenzied purchases of the stock pushed prices up to by 193%‚ the fourth largest first day gain in Hong Kong’s stock exchange in three years. The closing price of US$5.09 per share gave Alibaba.com a value of about US$25.6 billion
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MINI USA After working together for almost five years‚ MINI USA’s advertising agency‚ Scheid‚ Roberts‚ and Reicher (SRR) decided to resign the MINI account in order to pursue a larger account with Volkswagen. MINI USA had developed a significant successful client-advertising agency relationship with SRR since the launch of MINI Cooper in USA‚ and MINI’s advertising had been highly unconventional. For Trudy Hardy‚ marketing manager for MINI USA‚ the first challenge was starting over and finding a
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To: Executive‚ Zoecon Corporation From: Date: Thursday‚ February 17‚ 2005 Subject: Strike Roach Ender Introduction Projected Industry Consumers Professional Projected Growth Rate of 10% annually Projected growth rate of 8% annually Projected sales of $4.4 million Projected sales of $2.7 billion Flea IGR Introduction Similar Scenario Great success of introduction of flea IGR PRECOR into PCO‚ veterinary and pet store markets. In 1980 Zoecon broke into the supermarket
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