| 1 | Executive Summary | 5 | 2 | Introduction | 6 | 3 | Objectives of the study | 8 | 4 | Concepts and Models | 9 | 5 | About the organization | 11 | 6 | Services offered | 14 | 7 | Methodology | 26 | 8 | Findings & Results | 41 | 9 | Learning | 43 | 10 | Conclusions | 44 | 11 | Limitations of the study | 45 | 12 | Recommendations | 45 | 13 | Bibliography | 46 | INTRODUCTION Employee engagement: The mobile phone has become not only an important tool for marketers
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Mobile Marketing: Making a Good Connection Though the practice of mobile marketing is still in its infancy‚ the budding channel carries outsized expectations. But the ability to reach people anytime‚ anywhere‚ must be weighed carefully against the potential for irritating people and damaging brand relationships. How can marketers harness the power of this nascent medium to drive growth for their brands? M I L L W A R D A u g u s t 2 0 0 6 B R O W N ’ S P O V According to The Shosteck
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Blaine Kitchenware is issuing stock to raise money for their business. BKI plans repurchase its own shares. This means BKI plans to invest into its own company. The company’s main issue is the fact that it is over liquid and under-levered and whether to distribute cash to shareholders by buying back shares or paying dividends. The answer is easy as this; BKI has to spend money to make money. Lucky for them they have the money and have more than enough to invest into their company. When BKI repurchase
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CASE f t r 3 it it :t :r le Glen Mount Furniture Company :0 :? Iy 8‚ es ~e on er e lnt la. ts) Ich Furniture magnate Carl Thompson couldn ’t believe the amount of pressure security analysts could put on a finn. The Glen Mount Furniture Company was a leading manufacturer of fine home furnishings and distributed its product directly to department stores‚ independent home furnishing retailers‚ and a few regional furniture chains. The firm specialized in bedroom‚ dining room‚ and living room
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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1 Fuad Husein‚ Andreas Gausrab‚ Elie Bensaci - University of Ottawa’s Executive MBA - January 2002 1 Mobile Commerce A Business Model for Success •Thank you for taking time to hear our presentation today •This project is a team effort by Elie Bensaci‚ Fuad Husein and Andreas Gausrab. Elie is a U of O student in the international MBA program. His contribution to the project is integrated into this presentation. Elie resides in Paris France so for obvious geographic reasons he will not be
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com/locate/comphumbeh Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs‚ social influences‚ and personal traits Shuiqing Yang a‚ Yaobin Lu a‚⇑‚ Sumeet Gupta b‚ Yuzhi Cao a‚ Rui Zhang c a School of Management‚ Huazhong University of Science and Technology‚ Wuhan 430074‚ PR China Shri Shankaracharya Institute of Technology and Management‚ Bhilai 490 020‚ India c TD-SCDMA Joint Innovation Lab‚ HuBei Mobile Co.‚ China Mobile Group‚ Wuhan 430074
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Mobile Transactions and Payment Processing Ashok Goudar Senior Enterprise Architect White Paper Contents Introduction Mobile Commerce – Business Context Mobile Commerce Strategy Mobile Channel Strategy Mobile Marketing Mobile Sales Mobile Service Mobile Payment Mobile Wallets Mobile Commerce Transaction Mobile Banking and Mobile Money Mobile Commerce Transformation Roadmap Mobile Commerce – Payment Business Scenarios Card based Mobile User to Business – Payments (CM2B) Mobile – Wallet
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White Paper MOBILE COMMERCE The Future Is Here Find ever ything you need to se ll onlin 10‚ 3d dcart.com ©20 e visiting www.3 cart. All Rights Reserved. Mobile Commerce - White Paper 2 Abstract Mobile commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. They used SMS text messages to send the payment to the vending machines. In 1997‚ the first mobile phone based banking service was also launched in
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net Marketing: Mobile Channel September 2003 Mobile Marketing A Primer Report …At last an effective marketing Kurt Lyall +44 (0) 207 808 7838 klyall@firstpartner.net Putting your message in their pocket Executive Summary Mobile marketing is more than a trendy new media channel; it is a powerful communication tool with considerable audience reach and awareness. Over 85% of the population in the UK use a mobile phone and 80% across Western Europe. With such high penetration‚ mobile marketing campaigns
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