CASO JETBLUE: STARTING FROM SCRATCH Ann Rhoades‚ vicepresidenta ejecutiva de personas‚ estaba pensando sobre lo mucho y rápido que había crecido la aerolínea en este último tiempo y en lo mucho más que seguiría creciendo. Se sentía cansada de trabajar tanto‚ tenía que contratar 100 nuevos tripulantes por cada avión que compraban‚ y que en los próximos 4 años contratarían a 5.000 personas. Ella estaba a cargo de esto pero con la dificultad de crear una cultura organizacional basada en valores y
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El caso Southwest ilustra que el factor humano puede ser un elemento de diferenciación para conseguir ventajas competitivas duraderas. El objetivo que se pretende con este caso es que el alumno identifique la relación entre gestión de personas‚ estrategia y ventaja competitiva. La mayoría de los directivos no saben cómo hacerlo. - Ann Rhoades‚ vice president of people for Southwest Airlines. - United’s share in this market had fallen from 38 percent in 1991 to 30 percent in 1993.
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Caso Starbucks 1) ¿Qué factores contribuyeron al éxito de Starbucks en los años 90?‚ ¿Qué tenia de relevante la propuesta de valor de Starbucks? Y ¿Cuál fue la imagen de marca que identificó a Starbucks en este periodo? La relevancia de a propuesta de valor de Starbucks‚ consistía en hacer de sus cafeterías un lugar en donde se viviera o se experimentara una cultura del café teniendo en cuenta tres componentes: 1-Calidad en el producto (café) controlando su cadena de suministros y distribución
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IMD374 INTERNATIONAL v. 09.03.2009 LA MARTINA (A): “PASÍON ARGENTINA” Professor Benoît Leleux‚ S. Schmidheiny Professor of Entrepreneurship and Finance‚ and Prof. Dominique Turpin‚ Dentsu Professor of Marketing and Strategy‚ prepared this case with the assistance of Thomas Brochier‚ IMD MBA 2007‚ as a basis for class discussion rather than to illustrate either effective or ineffective handling of a business situation. FEBRUARY 2008. Lando Simonetti was enjoying the relative cool of his
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Tinker v. Des Moines Independent Community School District The ‘Tinker v. Des Moines Independent Community School District’ gained notice in 1968‚ when it first was argued in the Supreme Court of the United States. The case was introduced because in December of 1965‚ John Tinker‚ Mary Beth Tinker and Christopher Eckhardt took their black armbands to school. The black armbands were a symbol to their objections to the hostilities in the Vietnam War. In December 14th‚ the principals of the Des Moines
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Introduction: Principal Agents: Mattel manufacture and commercializes toys since 1945; now a day owns top brands such as Barbie‚ American Girl‚ Fisher Price‚ Hot-Wheels and Matchbox among others. In their financial for the years 2006 and 2007 they reported net sales of USD 5.6Bn and USD 5.8Bn and a net income of 592Millons and 599 respectively. Since 1959 the company had has experience manufacturing abroad; there are two types of manufacturing strategies the first are the core products (long run
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Tinker v. Des Moines School District Warren Court‚ 393 U.S. 503 (1969) FACTS John Tinker was 15 years old who grew up with his sister Mary Beth Tinker‚ 13 years old‚ and brother Christopher Echardt‚ 16. They decided to follow their parents who were protesting the Vietnam War by wearing black armbands to their Des Moines schools during the holiday season of Christmas and New Years. Once the word was out about the protests‚ the principals of the Des Moines school district decided that all students
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Drilon v De Venecia Topic: Commission on Apointments Facts: In August 2007‚ both the Senate and the House of Representatives (HOR) elected their respective representatives to the Commission on Appointments (CA). The contingent of the Senate for the CA is composed of 1 from KAMPI‚ 1 UNO‚ 3 Lakas-CMD‚ 2 PMP‚ 1 NPC‚ 1 LP‚ and 1 PRP. The contingent of HOR is 6 Lakas-CMD‚ 2 KAMPI‚ 3 NPC‚ and 1 CIBAC Party List. Because of the non representation of LP‚ who have 20 elected member at the HOR‚ to the contingent
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declive en su cuota de Mercado a manos de productores de marcas de bajo precio y marcas propias. Este caso presenta la propuesta de George Fisher‚ CEO de Kodak para lanzar una nueva marca economica para combatir esos rivales. Categorizada por Fortune 500 con $20 millones en ganancias en 1994‚ Kodak es una empresa estadounidense dedicada a proveer equipos de fotografia y suministros. Hoy en dia‚ la compania involucra cada vez mas la tecnologia digital‚ combinando el poder y la comodidad de la electronica
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The Euro will survive the exit of Greece from the EURO zone Fin. 415 Prepared to : Dr. M. RAMADY Prepared by : Muadh AL-Karmi 200684140 This paper the subject of the euro surviving greece exiting the euro zone will be discussed‚ to be subjective we will examine both points of view and research it wither it will survive or not Voters’ rejection of pro-bailout political parties in Sunday’s election has raised the chances of Greece leaving the euro‚ but this unprecedented step
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