Case 2: Pacific Brands: Rebuilding the brand Industry: Australian Textile(Apparel) Industry Australia listed company from 2004. Product segment of Pacific Brands: Underwear & hosiery: 1/3 of sales‚ contributes more than half of the earnings Workwear: account for just over 22% of sale Homewear: account for just over 22% of sale Footwear‚ outerwear and sport business: $175 million write-down on the division at February 2011 Market segment of Pacific Brands: Australian‚ New Zealand‚ UK
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INTER FLOW COMMUNICATION: Type of Business: Creative media Outdoor agency Services: Consumer research Brand development Branch architecture Corporate identity Communication Audit Creative Concepts TV‚ Radio Commercial production Print point of sale and Premises Branding 3D Design Photography Film Production Post Production Media Planning and Buying Clients: 7UP Cheetos Pso Ptcl Barclays Skin Care Kisan Singer Mirinda Bubblegummers Maria
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De Stijl in Dutch means “ The Style”‚ also known as neoplasticism‚ was a Dutch artistic movement founded in 1917. The movement was mainly about creating geometric abstract paintings. In a narrower sense‚ De Stijl was a term used refers to a body of work from 1917 to 1931 founded in Netherlands. De Stijl was also the name of the journal‚ which published by the Dutch painter‚ designer‚ writer‚ and critic Theo van Doesburg (1883–1931)‚ propagating the group’s theories. Besides him‚ the principal members
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MBA RESEARCH PROJECT UNITED BANK LIMITED SARAH NADEEM MBA - 2012 LAHORE SCHOOL OF ECONOMICS BURKI CAMPUS‚ LAHORE. MBA BUSINESS RESEARCH PROJECT UNITED BANK LIMITED THE IMPACT OF ANNUAL MEMBERSHIP FEE AND CHIP MAINTENANCE FEE ON UBL’S CREDIT CARD PRODUCT By SARAH NADEEM ____________________ ______________________ SUPERVISOR EXAMINER Prof. F. A. Fareedy ____________ SEC. C‚ TA: Ms. Huda Anees LAHORE SCHOOL OF ECONOMICS‚ 2012. Table
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BRAND EQUITY Why recently ads have used old Hindi songs in place of jingles? SWITCH on the telly and chances are that you will catch an old Hindi number. Now‚ they could either be from the numerous music channels playing retro numbers or songs running on television commercials . And with so many commercial breaks‚ one sees more Hindi songs as jingles for TVCs than the original song itself. So from ‘Pehli Tareek’ for Cadbury to ‘Hum jab honge’ for SBI Life to ‘I love you’ for Nestle Kit Kat‚ the
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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Brand Management : Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market‚ which target public the brand is targeted at‚ and maintaining a desired reputation of the brand. Developing a good relationship with target publics is essential for brand management. Tangible elements of brand management include the product itself; look‚ price‚ the packaging‚ etc. The intangible elements are the experience that the consumer takes away
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PROGRAMA VERTICE METODOLOGIA DE INVESTIGACIÓN CIENTÍFICA ANTEPROYECTO DE INVESTIGACIÓN 2007 Prof. Daniel Sánchez por: Roshan Parvani TÍTULO La determinación del efecto de los fenómenos del clima como factor influyente sobre los movimientos migratorios de las masas poblacionales en el área rural. OBJETIVOS DE LA INVESTIGACIÓN Objetivo General:  Determinar si los fenómenos del clima son un factor que impulsa a las poblaciones rurales a migrar de un lugar a otro. Objetivos
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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