Universidad Anáhuac México Norte Trabajo Final CASO CITI GROUP VIKRAM PANDIT Abraham Hamui Esther Masri Ana Paula Gordillo Marcos Torres Clase: Martes y Jueves 13:00-2:30 Jueves 13 de noviembre de 2014 CASO CITI GROUP VIKRAM PANDIT Four months into his tenure as Citigroup Inc.’s chief executive‚ Vikram Pandit faces mounting pressure to show that a detail-obsessed ex-professor can turn around one of the world’s largest and most troubled banks. Even executives who praise his cautious‚ deliberative
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Harvard Business School 9-693-028 Rev. September 23‚ 1996 McDonald’s Corporation Whether in Moscow or Massachusetts‚ the same experience would greet a customer in any of the 12‚611 McDonald’s quick-service restaurants worldwide. McDonald’s had distinguished itself in the quick-service industry through its remarkable consistency across all units. To competitors and customers alike‚ the Golden Arches—the corporate emblem that adorned every restaurant— symbolized pleasant‚ fast service and tasty
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product launch. Company Background Warner-Lambert was an international pharmaceutical and consumer products company with over $4 billion in worldwide revenues expected in 1989. Warner-Lambert consumer products (50% of worldwide sales) included such brands as Dentyne chewing gum‚ Listerine mouth wash‚ and Hall’s cough drops. Its pharmaceutical prod-ucts‚ marketed through the Parke Davis Division‚ included drugs for treating a wide variety of ailments‚ including heart disease and bronchial disorders
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Alumnos Curso Estrategia de Precios De: Andrés Ibáñez Sinopsis del Caso Tweeter A comienzos de los años noventa‚ Tweeter‚ un distribuidor de tamaño mediano y regional de Estados Unidos‚ ubicado en el espectro alto de equipos de audio y video‚ enfrentaba en forma creciente la presión competitiva de grandes cadenas de nivel nacional. Como una forma de competir‚ en 1993‚ Tweeter introdujo el APP‚ Automatic Price Protection (Protección automática de precios)‚ y el EDFP‚ Every Day Fair
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tenía ya 12 años de actividad pionera en el sector de la pesca de langosta de altura. Esta empresa‚ con sede en Massachussets‚ capturó el 16% de langosta de altura en 2004 y era el mayor productor individual de langosta en América del Norte. J. S. Graciano‚ gerente desde 2002‚ anticipaba una posición todavía más dominante y‚ a largo plazo‚ contemplaba una integración mayor de la que ya había iniciado: “ Estamos tratando de revolucionar la industria de la langosta mediante la aplicación de management y
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CASO HORIZON FOODS CORPORATION 1. What are the characteristics of the market served by the Horizon Foods Corporation? Poor Delivery‚ high cost of shipping crate‚ small quantity‚ high stocks‚ and high competition. Horizon’s product lines have focused on ethnic food specialties including salad dressings‚ sauces for Italian pasta‚ and condiments such as specialty pickles. Is a national company that provides food products. Customers in this market are in many places‚ different points; they prepare
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Bedbury‚ ex gerente de marca de Nike‚ cree que el psicólogo humanista del siglo veinte Abraham Maslow ofrece el modelo más relevante para los consumidores más matizados de hoy. El dice que el comportamiento y el emplazamiento de marca de hoy deben reflejar un entendimiento de los asuntos psicológicos más profundos que Maslow puso en el vértice de su pirámide de necesidades. Relacione el modelo de Maslow con la marca Nike y su estrategia de comunicación. La teoría de la pirámide de Maslow explica
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IACOBUCCI Formulazione della strategia competitiva CLASSIFICAZIONE DELLE INFORMAZIONI * Analisi macroambiente e microambiente * Segmento “Carts Market” (segmento dell’Interiors Equipment in cui operano le aziende che producono carrelli porta vivande per aerei). * Trend positivo della domanda‚ imputabile all’esigenza di sostituire i carrelli già esistenti ormai obsoleti‚ ma anche alla fase di crescita costante e di rivitalizzazione del settore del trasporto aereo. * Domanda fortemente
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MANUAL PARA EL DISEÑO DE RUTAS DE RECOLECCION DE RESIDUOS SÓLIDOS MUNICIPALES SEDESOL SECRETARÍA DE DESARROLLO SOCIAL SUBSECRETARÍA DE DESARROLLO URBANO Y VIVIENDA OFICIALÍA MAYOR DIRECCIÓN GENERAL DE INFRAESTRUCTURA Y EQUIPAMIENTO 2 SECRETARIA LIC. JOSEFINA VAZQUEZ MOTA SUBSECRETARIO ING. ALBERTO MULÁS ALONSO OFICIAL MAYOR LIC. OCTAVIO AGUILAR VALENZUELA DIRECTOR GENERAL ING. JAIME SANCHO Y CERVERA SEDESOL MANUAL PARA EL DISEÑO DE RUTAS DE RECOLECCION DE RESIDUOS SÓLIDOS MUNICIPALES
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12-05 Carnival Cruise Lines: Wreck of the Costa Concordia “The boat started shaking. The noise – there was panic‚ like in a film‚ dishes crashing to the floor‚ people running‚ people falling down the stairs.” – survivor Fulvio Rocci 1 The Crisis At 4:00 p.m. on the evening of January 13‚ 2012‚ the Costa Concordia set sail from Rome‚ Italy for a seven-day cruise as it did every week. The ship was due to arrive in Savona‚ Italy the next day. Around 9:15 p.m.‚ the ship took a five mile detour to pass
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