HARVARD BUSINESS SCHOOL EXCEL COURSE All Masters programs in the Lindner College of Business involve coursework that presumes facility with spreadsheets. In Statistics‚ Managerial Accounting‚ and Financial Tools‚ spreadsheets are indispensible tools. In a host of other classes they enable superior analysis‚ organization‚ communication‚ and planning as well. Therefore‚ before starting coursework in any Masters program‚ students must PASS the On-line Introduction to Spreadsheet Modeling Course available
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Caso- 3-4 Marketing to the Bottom of the Pyramid (BOP) 1. Key questions that need to be addressed if the company decides to look further unto the possibility of marketing to the BOP segment. Mercadear al BOP requiere de muchas consideraciones que dependerán del tipo de producto‚ el poder adquisitivo de las personas de la región‚ sus necesidades peculiares‚ infraestructura‚ canales de distribución entre otros. Basado en esto‚ algunas preguntas guías podrían ser: a. Producto: ¿Qué productos
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Harvard Graduate Housing Survey There were some clear understanding and learning form the survey done. Some of the important factors are as listed: • Among all factors‚ time taken to commute to the campus and amount of rent paid were considered the most important in choosing the residence. • Most people prefer to walk to the college form the residence. • Most people except business and law felt that the rent should be less than $800. • The preference for the studio/one-bedroom
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Summary Priceline.com is an e-commerce site which when founded in 1998‚ brought forth a new angle to conduct business. Traditionally marketers scan the market to determine which prices purchasers are willing and able to pay for products or services. The sellers then offer their product for a price which meets their internal criteria. With priceline‚ instead of the seller setting the price‚ the buyer makes an offer of what he or she is willing to pay and sellers compete for the buyers business
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Case Study: Infosys Infosys is a Global IT service company based in India. It was founded in 1981 by 7 mid class men with a capital of $250 borrowed from their spouse. In 2008 the company is employing 85‚013Software Professional and 6‚174support employees. The value of the company was summarized by one of the founder in the sentence: “ professionally owned and managed‚ with good corporate governance‚ good employee management and good ethics.” The company saw an exponential growth coming from
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Executive Summary: Vyaderm Pharmaceuticals Vyaderm Pharmaceuticals is a pharmaceutical company that was founded in 1945 from the result of the postwar healthcare system. The company both developed their brand name and earned a majority of their initial revenues from the manufacturing of drugs such as penicillin. Their former CEO‚ Thomas E. Finn‚ led Vyaderm to financial success with a business strategy focused solely on earnings per share. The main issue with the earnings per share approach in
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HARVARD GRAD STUDENT HOUSING SURVEY Understanding the process of questionnaire designing MM – II Case Presentation Group 5 • The real estate price hike threatening the student recruitments at Harvard – leading to 2001 survey • Harvard attempting to understand the consumer market for its housing complexes through new 2005 survey • Allston Initiative The Case in Brief Deciding the new research design for 2005 survey Analysing & drawing insights from the 2001 survey Merits/
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Corporations were drawn to IDEO because the company had a proven system of developing the best products by using their key ingredients for innovative strategy. In this case‚ I will analyze the founder’s main issues‚ development of the Palm V‚ Handspring‚ and my own managerial perspective of the process. Founder’s Main Issues The main issues of the case are in the hands of Dennis Boyle. He is faced with an interesting dilemma. Should Boyle: Sacrifice the steps in IDEO’s development process
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What did you find impressive about the way Karcher handled the process? (i.e. the things that would work for your company) It is clear from the case study that one of the benefits of Karcher’s approach was that it sparked his imagination and motivated him to look for ideas and invent new features for the Presenter. His method gave him a new sense of inclusion in the product development. Listening to the customer gave him an awareness that the engineer’s personal tastes is not necessarily what
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