MBA GERENCIAL XLIII CURSO: COMPORTAMIENTO ORGANIZACIONAL CASO: CIRQUE SOLEI Profesora: Sylvia Santisteban Vargas Corbacho Grupo N° 6: Mesías Araujo‚ Armando Reyes Prieto‚ Sheyla Ruiz Saldarriaga‚ Luis Miguel Yupari Vásquez‚ Alejandro Orlando Marzo 2011 DESARROLLO 1. ¿CUÁL ES EL PRODUCTO‚ LA ESTRATEGIA QUE DESARROLLA? No existe un producto tangible o un servicio ofrecido directamente al cliente‚ para el Cirque du Soleil su propósito es desarrollar‚ tal como ellos lo mencionan en la
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To: Donald Janus From: XXX Date: XXX Subject: Advising a price promotion plan for Culinarian cookware [pic] Culinarian is a strong brand that is ready for a successful 2007. We have reviewed the marketing mix of push vs. pull tactics‚ compared them to the industry‚ and examined past performance in this area. Most importantly‚ we have examined 2004’s price promotion and drawn conclusions that have allowed us to make recommendations for this coming year. Outlined below are our
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1) What are Wal-mart’s competitive advantages? a. Large variety of products and services b. Extremely well known brand name c. Superior IT systems d. Volume purchasing power e. Lots of investment capital 2) How sustainable are those advantages? a. The ability to offer a wide variety of products and services is essential to their business model‚ however by expanding the number of product/services too much or too quickly‚ their variety can become a liability. Have a large variety of products/services
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Loctite Corporation – International Distribution Fifty years of business has been good to Loctite‚ a manufacturer and marketer of adhesives‚ sealants‚ and other related products. Most recently‚ the company has started thinking about its international distribution strategy in Hong Kong; Loctite has turned to its already-established and successful ventures in other foreign countries to explore its potential strategies and find a model for success in Hong Kong and ultimately greater China. Currently
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The case revolves around the Regal Carnation Hotel‚ located in Guam. Partly narrated by Steve McKenzie‚ he described his experience with the Regal Carnation Hotel. In his description of the situation‚ the “me too” approach to hotel management led to poor service‚ false representation‚ and a pricing plan that does not match the value of the hotel. The hotel industry in Guam has important statistical information that will lead to an effective analysis. Over a period of years‚ Guam has experienced
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Estudos de Caso de Boa Governança Corporativa Círculo de Companhias da Mesa-Redonda de Governança Corporativa da América Latina 2a Edição Copyright © 2006 International Finance Corporation 2121 Pennsylvania Ave. NW‚ Washington‚ DC 20433 United States of America A Member of the World Bank Group The findings‚ interpretations and conclusions expressed in this publication should not be attributed in any manner to the International Finance Corporation (IFC)‚ Organisation for Economic Co-operation
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(conhecidas como phising scams) e‚ também‚ a transferência de recursos financeiros de contas bancárias. Leonardi afirma que esses crimes vêm ocorrendo com freqüência por existir uma falsa impressão de anonimato na internet. “Já me deparei com diversos casos em que o criminoso não fazia idéia de que poderia ser encontrado ou rastreado. É bem verdade que esse procedimento é trabalhoso‚ envolvendo sempre o Judiciário‚ mas em circunstâncias normais é possível localizar e identificar o responsável por uma
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A Reverse Innovation Playbook This case tells us about developing ideas in the emerging market and persuading them to emerged markets. It demonstrates how the companies following the reverse logic focus on major changes such as remodeling the organizational structures‚ restoring product development and manufacturing methods and reorienting sales force. The article cites example of an Organization Sara’s and how Toyota accepted its technology for emerging as well as western markets. Executing
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Adaptability: The New Competitive Advantage: This article was about how increasingly important it is for companies to be fluid and open in their company structures if they want to be successful in the new business age. Several key points were highlighted: the ability to read and act on signals‚ the ability to experiment‚ the ability to manage complex multicompany systems‚ and the ability to mobilize. This article started off by emphasizing how volatile and unpredictable any company in any
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Apple Assignment 2007/2008 _________________________ Historically‚ what were Apple’s major competitive advantages? • Industrial design/Hardware design. • Apples focus and vision. • Integrated approach with software‚ hardware and service. • Patents covering technology‚ “look and feel”‚ interfaces and methods. • Strong legal team to enforce the above. • Dedicated market shares. • Ease of use. • Strong brand. • Brand loyalty. • Marketing. • Steve Jobs. Analyse the structure of
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