La Estrategia del Océano Azul Contenido Título del Libro: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Autor: W. Chan Kim y Renée Mauborgne Introducción. Pag 1 Fecha de Publicación: 3 de Febrero 2005 Editorial: Harvard Business School Press Nº Páginas: 256 Principios para desarrollar una estrategia de océano azul. Pag 2 ISBN: 1591396190 EL AUTOR: W. Chan Kim es actualmente profesor de Estrategia y Gestión Internacional en INSEAD‚ en Fontainebleau
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Cottle-Taylor has three product categories in order to reach their three market segments: 1) Low-End Manual‚ 2) Mid-Range Manual‚ and 3) Battery-Operated. The manual toothbrush designs include “a variety of colors; all styles included rubber grips” (HBR 6). In the Low-End category Cottle-Taylor produced 5 different products with varying characteristics ranging from soft bristles‚ to flexible necks for minimal gum irritation‚ to kid sized brushes. This category contains a basic toothbrush with no
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INTRODUCCIÓN El codigo penal de cada pais debe de contener una seccion sobre los delitos contra la fe publica. Tanto Espana como Rumania no hacen ninguna excepción. En el Codigo Penal Español‚ esta rubrica es nombrada “De las falsedades” y en el Codigo Penal Rumano‚ “Crímenes y delitos contra la fe publica”. El bien jurídico tutelado es la fe pública. La Fe es un valor abstracto que significa confianza‚ creencia fundada en las seguridades o la consideración que algo o alguien inspira. Pero
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Caso B: …Alvalade XXI… 70651 – Rute Lemos 1. Análise conceptual / Conceptual analysis The concepts marked by red are concepts from the book. 2. O problema / The problem In terms of organizational problems‚ Casa XXI needed to improve its organizational performance and change its business model by reducing the need for controlling cash registers and bartenders‚ and the use of cash affected the time it took to execute payment transactions. They also wanted to have more sales at peak
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{draw:rect} {draw:frame} Santiago‚ 17 de Agosto de 2009 Análisis de la Industria. El caso de Starbucks trata la industria del café Premium‚ principalmente en los mercados de Estados Unidos y Canadá. Es necesario comprender la evolución de la industria‚ desde el producto servido (listo para beber)‚ hasta sus productos complementarios y otros‚ como derivados del propio café Premium (helados y bebidas). A continuación se analizan las distintas fuerzas de esta industria: Rivalidad
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Cultural Intelligence Article 1. Define cultural intelligence. What are the three sources of cultural intelligence? Cultural Intelligence is a person´s ability to somehow understand non-verbal communication in a foreign setting just as locals would do. It is also capability to adopt and use these gestures. People who tend to be more detached from their naturel setting are more likely to easily adopt the foreign body language. The three sources of cultural intelligence are following: Head – cognitive
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Acrobat - Vista rápida de PCP de Souza Chimenti - Artículos relacionados Sony PlayStation 3: Game Over? Harvard Business School Case 9-508-076 . Rochet‚ J.-C.‚ & Tirole‚ J. (2003). Platform Competition in Two-Sided Markets. HBR CASE STUDIES - Find PDF Books findpdf.net/.../hbr-case-studies-Sony-PlayStation... - Traducir esta página
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washing techniques will help reduce the spread of infection in health care organizations. At HBR hospital where I currently work‚ the significance of proper hand washing techniques is emphasized over and over to all the health care professionals that work in the hospital. Hand hygiene is the key to infection prevention and control. Below is a step by step guide of proper hand washing technique enforced by HBR hospital. 1. Wet hands before applying soap. 2. Scrub with friction for fifteen seconds
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Case: Havaianas 1) O caso anexo relata a história das legítimas Havaianas. Faça uma breve analise do mercado considerando as variáveis macroambientais e uma analise do modelo Porter. No Brasil‚ as Havaianas são usadas por todas as personalidades‚ dos cidadãos comuns às celebridades. A marca possui participação de 80% no mercado brasileiro de chinelos de borracha e comercializa cerca de 162 milhões de sandálias anualmente‚ sendo 10% em mais de 80 países dos cinco continentes. A cada três brasileiros
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ALINEANDO LA ORGANIZACIÓN Case in Point Southwest Airlines: consistencia y coherencia a lo largo del tiempo Logo: www.southwest.com Southwest Airlines (SWA) es la primera aerolínea norteamericana: transporta millones de pasajeros anuales (102 millones‚ en 2008)‚ llega a 67 ciudades en 34 estados y opera más de 3.300 vuelos diarios.4 Tiene 35.000 empleados‚ 36 años consecutivos de beneficios y un récord de reconocimientos‚ que van desde estar entre las empresas más admiradas del mundo hasta
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