CASO JETBLUE: STARTING FROM SCRATCH Ann Rhoades‚ vicepresidenta ejecutiva de personas‚ estaba pensando sobre lo mucho y rápido que había crecido la aerolínea en este último tiempo y en lo mucho más que seguiría creciendo. Se sentía cansada de trabajar tanto‚ tenía que contratar 100 nuevos tripulantes por cada avión que compraban‚ y que en los próximos 4 años contratarían a 5.000 personas. Ella estaba a cargo de esto pero con la dificultad de crear una cultura organizacional basada en valores y
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Caso Starbucks 1) ¿Qué factores contribuyeron al éxito de Starbucks en los años 90?‚ ¿Qué tenia de relevante la propuesta de valor de Starbucks? Y ¿Cuál fue la imagen de marca que identificó a Starbucks en este periodo? La relevancia de a propuesta de valor de Starbucks‚ consistía en hacer de sus cafeterías un lugar en donde se viviera o se experimentara una cultura del café teniendo en cuenta tres componentes: 1-Calidad en el producto (café) controlando su cadena de suministros y distribución
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Monterrico -Surco Programa de Especializacion ´para ejecutivos esan Monterrico -Surco Programa de Especializacion ´para ejecutivos esan ------------------------------------------------- Caso - Ellen Moore Viviendo y trabajando en Corea Andrew Kilpatrick manejaría eventualmente el proyecto a tiempo parcial desde Norteamérica y enviaría un representante gerencial calificado para el proyecto a tiempo completo. Ellen Moore‚ consultora de systems Consulting Group(SCG)‚ fue enviada a Corea del
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Infosys Financing an Indian Software Start-up Group Members Chotipathana Laopoonpittaya 5504640325 Piyawat Jumphonjit 5504641258 Puvadol Pulput 5504641415 Shusidth Volyarngosol 5504641605 Sirichai Juengudomporn 5504641621 1. Define the issues Infosys is facing. Due to the fact that Infosys wants to offer its stock in the US market‚ the ‘true’ competitors of this company should be US companies NOT Indian companies. For this reason‚ it is less than rational to compare the performance of
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Case Summary: Infosys technology is a billion dollar company with over 58000 employees all around the world. Infosys operates in a number of business ventures that range from banking to retail and services provided by the company mainly focuses on end to end IT solutions. The company in 2004‚ established a strong brand equity and began to look for ways to combine its excellent reputations with service by launching a consulting unit. The company did not believe in acquiring existing companies as
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Infosys Marketing Plan Submitted by: Avik Mukherjee‚ Amit Kamat‚ Kanjana V. (I) The Challenges 1. Operating Challenge expanding high end consulting across business units 2. Branding Challenge developing a brand without advertising 3. Resource Challenge scaling up for excellence (II) Situation Analysis Company Analysis Goals 1. To differentiate itself from other IT outsourcing companies 2. To be considered amongst the top 3 slots in request for proposals Culture
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Challenges faced By Infosys Management in branding the company: • Lack of vision/Direction: Choose one of the four faces---end-to-end service including consulting in IT services‚ maintain status quo‚ expanding leadership in Indian market‚ end-to-end vertical integration capabilities. Markets: India only vs. Global Branding. • Advertise what: Value proposition shift from low cost operational high efficiency service provider to include high end business consulting. Not advertising the global
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Case A-3 Infosys Technologies Ltd. Question 1 Infosys should consider expanding its operation into other foreign markets and industries. As indicated in the article‚ Infosys gets over 70% of its revenue from the United States and the majority of its big clients (such as Goldman Sachs‚ Visa or JC Penny) come from various industries but all of them are very sensitive to changes in the US economy. In order for Infosys to not only maintain but also increase their sales growth in spite of the
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METHODS AT INFOSYS Need for Training The dynamic nature of the software and IT industry requires its workforce to upgrade frequently in technology and skills. Companies were focusing on continuous training and development of their employees‚ which also helped in the reduction of attrition rate. At Infosys‚ every new recruit underwent approximately three months of training before they were made billable to clients. The American Society for Training and Development (ASTD) rated Infosys as the world’s
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Infosys Case Study: How Human Resource Management links people with the strategic needs of the business. | | Robin Anderson Kaplan University GB520: Strategic Human Resource Management Unit 2 Case Analysis March 20‚ 2012 | What is Strategic Human Resources Management and how does it link the people with the strategic needs of the business? This paper attempts to analyze a case study regarding Infosys’ human resource (HR) operations at intermittent times between 1987 and 2003 when significant
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