"Caso unilever" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Powerful Essays

    Unilever

    • 858 Words
    • 4 Pages

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products

    Premium Laundry Laundry detergent Marketing

    • 858 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Unilever

    • 695 Words
    • 3 Pages

    Unilever Analysis Unilever should introduce a new‚ premium bar soap named Omo Luz for quality and value-conscious consumers‚ while lowering the price point of Minerva to reduce cannibalization and increase appeal to low to middle income segment in Northeast Brazil. In order to accomplish this mission and remain profitable‚ target primarily married low income women who value family and reputation; those who would otherwise buy P&G brand detergent or a local brand. This new Omo product will be

    Premium Marketing Laundry detergent Soap

    • 695 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unilever

    • 322 Words
    • 5 Pages

    Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY  Segmentation  Targeting  Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE

    Premium Good Marketing Customer

    • 322 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unilever

    • 790 Words
    • 3 Pages

    Decade of Organizational Change at Unilever What did Unilever’s decentralized organizational structure make sense from the 1950s through the 1970s? Why did this structure start to create problems for the company in the 1980s. Discussion Question # 1 What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990s? Why do you think that this structure failed to cure Unilever’s ills? Discussion Question #2 In the 2000s Unilever has switched to a structure based

    Premium Management Business terms Marketing

    • 790 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Unilever

    • 860 Words
    • 3 Pages

    Interactive Session 7 UNILEVER SEGURES ITS MOBILE DEVICES Unilever is a $54 billion global manufacturer and supplier of fast-moving consumer goods‚ including brands such as Q-Tips‚ Lipton tea‚ and Dove personal care products. It operates in 57 countries‚ with regional teams for Europe‚ the Americas‚ and Asia/Africa (including Australia.) Unilever also has teams for its Foods and Home and Personal Care products. This global giant is known for its ability to leverage products and brands throughout

    Premium Personal digital assistant Mobile device Security

    • 860 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Unilever

    • 4318 Words
    • 18 Pages

    UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th‚ 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization

    Premium Management Project management Strategic management

    • 4318 Words
    • 18 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unilever

    • 1271 Words
    • 6 Pages

    UNILEVER Everyday 150 million people buy a unilever product to feed themselves or clean themselves or their homes. Employing over 206‚000 people in over 100 countries and 2000 alone in uk achieving an annual sales of about 900 million pounds in UK‚ unilever today is one of the largest international company today. Like many companies even unilever has faced its ups and downs. it was established in the 1885 and faced many difficulties until the end of second world war‚ even though in spread in fragments

    Premium Social responsibility Corporate social responsibility Human rights

    • 1271 Words
    • 6 Pages
    Satisfactory Essays
  • Better Essays

    Unilever

    • 1312 Words
    • 6 Pages

    ------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying

    Premium Marketing

    • 1312 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    unilever

    • 3587 Words
    • 18 Pages

    July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were

    Premium Sales Sales management Lahore

    • 3587 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Unilever

    • 811 Words
    • 4 Pages

    Within Unilever‚ Simatic IT Interspec is used to manage all Production Item specifications from Ingredient and Packaging Materials that are received‚ to Finished Products. Simatic IT Interspec is currently in use in both its Foods and Home and Personal Care businesses across a variety of geographies. For example it is operational across the Foods Division’s European business in a variety of countries and companies‚ and in the Home and Personal Care (HPC) Division North American businesses. Plans

    Premium Management Project management Business

    • 811 Words
    • 4 Pages
    Good Essays
Page 1 5 6 7 8 9 10 11 12 50