CHAPTER 1- INTRODUCTION 1.1 Introduction to Catchment analysis Catchment analysis is originally a study to identify an ideal location for establishment of a new retail outlet but it can be helpful to identify potential customer base in any geographical area for existing retail outlets. This study includes study about various geo-demographic factors like occupation‚ mother tongue‚ education standard etc. and help in understanding customer preferences‚ accessibility in buying‚ purchase intentions
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INTRODUCTION Customer profiling & Catchment analysis is one of the most effective tools for determining where and how to conduct your business. If you have a grasp on what type of people are most likely to purchase your products or services‚ you can seek out the location and the marketing plans that give you the best opportunity to reach those people. If you are trying to reach a large group of similar customers‚ you can study their spending trends‚ lifestyles‚ and much more. You can no longer
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Integrated Bamboo Catchment and Filtration System A Conceptual Design solution for the Tonle Sap Region‚ Cambodia Needra Wickramaratna Debbie To Christopher Barratt Paul Gresser Samuel King October 2009 14064824 14280566 14266139 12038323 14277267 Executive Summary The Integrated Bamboo Catchment and Filtration System is an economical and sustainable solution to the problem of water purification for the people of Tonle Sap. The people of the Tonle Sap region in Cambodia‚ many of whom
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Method Analysis Paper Option 6 The first five student learning outcomes listed on the syllabus focus on evaluating‚ understanding‚ and analyzing components of research‚ ranging from research ethics to research measurement. The methods analysis papers each serve to assist students in these five learning objectives. There are six method analysis papers in this class. You are only required to complete three of the method analysis papers. Should you choose to complete more than three of the six
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use systems analysis and design methodologies when building a system? Why not just build the system in whatever way seems to be “quick and easy?” What value is provided by using an “engineering” approach? Ans: While analyzing and designing a system‚ we take into consideration the flexibility‚ scalability‚ performance‚ maintainability and testability. When these capabilities are not taken into consideration‚ we see a high probability for system failure. Conversely‚ if too much of analysis and design
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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Fish Age and Growth Case Study: Growth of Dace and Roach in the River Exe Catchment Age 1 Age 5 Age 4 Age 3 Age 2 Age 0 Figure 1 Length frequency histogram of Fortesque Dace. This figure clear shows that there is a distinctive overlap between the different age groups of the dace from the Fortesque sampling site on the Rive Exe Figure 2. Observed mean length and 95% confidence limits for dace (Esk). This figure clearly shows that there is a large difference in length for individuals
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Macro-environmental Analysis Children’s Market APPENDICEs Appendix 1.0 Expanded pestle analysis of children’s market An extensive pestle analysis was conducted to highlight the reasons changes have occurred in children’s market. The key issues that affect the market were recognised through thorough research and are talked about in more details below. Political factors • Increased legislation on marketing to children • Increased emphasis ethics and responsible
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PESTEL ANALYSIS Political factors - A government that is based on“A healthier you” strategy - Reporting of organic prices - Safety inspections Services ==> Positive impact Economic factors - Increase of 3.9% in the third quarter - Real Personal Consumption expenditures (increase of 3% in the third quarter) - Temporary Personal Income (increase of 6.1% in the third quarter) - European Markets : Weak dollar against Euro‚ increase in the interest rates. ==> Moderate impact Socio-cultural
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investments to accomplish its strategic goal and objectives. These external factors may include competition‚ ethical‚ legally and technical changes happening around the world which also includes economic and political environment. PESTLE PESTLE analysis (political‚ economic‚ socio-cultural‚ technological‚ legal and environmental) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. It is a strategic tool for understanding market
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