Asia Pacific Journal of Tourism Research‚ Vol. 15‚ No. 3‚ September 2010 Motivations and Marketing Drivers of Taiwanese Island Tourists: Comparing Across Penghu‚ Taiwan and Phuket‚ Thailand Sung Hee Park1∗ ‚ Chi-Ming Hsieh1 and Regina McNally2 Department of Community‚ Agriculture‚ Recreation & Resource Studies‚ Michigan State University‚ 131 Natural Resources Building‚ East Lansing‚ MI‚ 48824‚ USA 2 Department of Management and Marketing‚ Kemmy Business School‚ University of Limerick‚ Limerick
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The Indian Consumer The middle class male consumer The middle class of India is for whom most of the advertising is targeted. Even in the lower middle class‚ consumer products like biscuits‚ talcum powder‚ hair oil‚ hair cream‚ toilet soaps‚ leather foot ware‚ casual foot ware‚ wrist watches‚ quartz watches etc. are purchased. To get a much better understanding of the middle class “male” head of the family‚ consider the following characteristics: Security Seeking: The middle class
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A Guide for International Students Applying to US Universities • • • • • • • • Introduction (1) Finding the best fit schools for you (1-2) What are admissions committees looking for? (3-5) What do you need‚ and need to know‚ to apply? (6-8) Resources (9) Testing and advanced course study (9-11) Requirements (11-12) Commonly-used terminology (12-13) Introduction Applying to American universities is complex‚ and even more so for students navigating the process from abroad. There
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25 Reproducible Activities for Customer Service Excellence Peter R. Garber HRD Press‚ Inc. • Amherst • Massachusetts Copyright © 2005‚ HRD Press‚ Inc. The materials that appear in this book‚ other than those quoted from prior sources‚ may be reproduced for educational/training activities. There is no requirement to obtain special permission for such uses. We do‚ however‚ ask that the following statement appear on all reproductions: Reproduced from 25 Reproducible Activities for Customer
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A Periodisation of the Development of Vietnam’s Tourism Accommodation since the Open Door Policy Wantanee Suntikul 1*‚ Richard Butler 2 and David Airey 3 1 School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hong Kong 2 Department of Hospitality and Tourism Management‚ University of Strathclyde‚ UK 3 School of Management‚ University of Surrey‚ UK This paper proposes that the development of the tourism accommodation sector in Vietnam‚ since the inauguration of the open
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M A T Dynamic Asset Allocation Using Systematic Sector Rotation R N Y FO IS IL L EG A L TO R EP R O D U C E TH IS is at the School of Business‚ University of New South Wales at the Australian Defence Force Academy‚ Campbell ACT‚ Australia. m.tani@adfa.edu.au SPRING 2006 LE IN The article is organized as follows. We begin by reviewing the reference literature before introducing the concept and practice of dynamic sector rotation. We then present our experiment: to apply a number
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www.hbr.org FINANCIAL CRISIS SPOTLIGHT How to Market in a Downturn by John A. Quelch and Katherine E. Jocz • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 How to Market in a Downturn 12 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0904D FINANCIAL CRISIS SPOTLIGHT
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Business Horizons (2009) 52‚ 187—197 www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands;
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O nline Course Evaluation L iterature Review and Findings P repared by: J essica Wode J onathan Keiser A cademic Affairs C olumbia College Chicago S pring 2011 T ABLE OF C ONTENTS Summary of Scholarly Research on Student Course Evaluations...............................................2 Recommendations for Improving Response Rates......................................................................6 Additional Reading on Online Evaluations: Annotated Bibliography......
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Images of Women in Online Advertisements of Global Products: Does Sexism Exist? Author(s): Emmanuella Plakoyiannaki‚ Kalliopi Mathioudaki‚ Pavlos Dimitratos and Yorgos Zotos Source: Journal of Business Ethics‚ Vol. 83‚ No. 1‚ Women‚ Globalisation and Global Management (Nov.‚ 2008)‚ pp. 101-112 Published by: Springer Stable URL: http://www.jstor.org/stable/25482356 . Accessed: 11/01/2014 12:21 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available
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