Construction and Validation of a Scale to Measure Celebrity Endorsers’ Perceived Expertise‚ Trustworthiness‚ and Attractiveness Author(s): Roobina Ohanian Source: Journal of Advertising‚ Vol. 19‚ No. 3 (1990)‚ pp. 39-52 Published by: M.E. Sharpe‚ Inc. Stable URL: http://www.jstor.org/stable/4188769 Accessed: 22/05/2009 06:55 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp.
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Marketreportsonindia.com presents a report on “Future of the Indian Defense Industry is expected to experience growth at a CAGR of 9.83% during 2015-2019. Summary The Future of the Indian Defense Industry – Market Attractiveness‚ Competitive Landscape and Forecasts to 2019 published by Strategic Defence Intelligence‚ provides readers with a detailed analysis of both historic and forecast Indian defense industry values‚ factors influencing demand‚ the challenges faced by industry participants
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[pic][pic][pic][pic] [pic][pic] Top of Form [pic][pic] Bottom of Form full version Criminal Justice Integration Project Essay Criminal Justice Integration Project Category: Social Issues Autor: ray704 09 May 2010 Words: 2984 | Pages: 12 The development of improved interactions between the courts‚ private security agencies‚ law enforcement personnel as well as community and institutional corrections over the next 15 years requires delicate planning and focus. Agency policies of each of the above
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Accountants (AICPA) has a division called the Auditing Standards Board which publicizes the GAAS standards in the United States. There are three categories of GAAS with 10 standards known to date (Boynton & Johnson‚ p. 50‚ 2006). Elements of the Generally Accepted Auditing Standards (GAAS) The first category in GAAS is General Standards. Under this category‚ an auditor must: 1. Have acceptable training in the technical field. The competency of the auditor has three factors: (1) university education
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1. Despite the unique and complex nature of category II decision process in nevertheless generic. Discuss The decision making process is extremely complex in case of the category II decision process. Yet‚ it is not generic as the circumstances and the opinions of each of the decision makers’ matters a lot. People from different parts of the world may approach decision making based on their cultural backgrounds‚ value systems and also based on their capacity and willingness to take risk by bypassing
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Youth Politics is a category which involves or otherwise impacts the Youth. People between the age of 15 and 35 constitute youth. Those in their teens among the youth are said to be of tender age. They are not considered experienced and knowledgeable enough to understand the complex world of politics. That is why some people believe that the youth should not take part in politics. But when the government reduced the age of eligibility for casting vote from 21 to 18‚ the message was quite clear: that
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Explain why CSR is a key concern in managing the operations of a large business? Cadbury Corporate social responsibility is an important concern in managing the operation of a large business‚ as it integrates financial‚ social and environmental goals. Cadbury‚ an internationally well-known chocolate company‚ is now Fairtrade Certified‚ becoming easy for the consumers to recognise their products. And with this label‚ the company is now helping the Third World Producers by guaranteeing a better
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Question 1: Compare and contrast the three categories of scope of charge to income tax A modern form of income tax was introduced into Federation of Malaya in 1947 by using the derived and remittance basis. Income Tax Act (ITA) 1967 came into effect has imposed world income basis on the resident company involved in specialized industries. Malaysia adopted a territorial and remittance. With effect of year of assessment of 2004‚ taxation basis amended to exempt income remitted into Malaysia from oversea
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Sianne Ngai’s explanation of the contemporary aesthetic category of the cute reveals the darker side of human nature‚ accurately explaining that what people find cute is what can be violently destroyed—that which we have power over is cute. Animals‚ especially younger animals‚ possess a vulnerability that arouses a sort of destructive impulse in people: they often say they could devour or cuddle to death subjects they find innately cute. Cuteness is everywhere in children’s literature‚ but it makes
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appearance in western society/cultural differences It is a well-established fact that physical appearance is of great relevance in our modern society. We consider attractiveness to be either almost as important‚ equally important or even more importance than other qualities‚ such as intelligence or charisma. Thus‚ attractiveness must also have some significance in politics. 2. Increased mediatisation of politics With all of the recent advances in technology‚ politics has been increasingly
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