Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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Goodwin‚ and James W. Gentry. (2000). Life Transition as A Basis for Segmentation. Journal of Segmentation in Marketing. 4 5. Philip Kotler and Gary Armstrong. (2005). Principles of Marketing (Tenth Edition). Pearson Education‚ Inc. 6. Philip R. Cateora and Pervez N.Ghauri. (2000). International Marketing. (European Ed). McGraw-Hill. pp. 200-201. 2. Charles‚ Gemma. “KFC takes a seat at the breakfast table.” Marketing. (2008) London ABI/Inform. <Available at: http://proquest.umi.com.www.libproxy.wvu
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References: Cateora‚ P.R.& Graham‚ J.L. (2002) International Marketing‚ (10th Edition)‚ USA: McGraw-Hill Fred‚ R.D Grant R.M. (1998) Contemporary Strategy Analysis‚ (3rd Edition)‚ USA: Blackwell Hill‚ C.W.L; Jones‚ G.R Johnson‚ G. & Scholes‚ K. (1999) Exploring Corporate
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MBA Part-II (Semester-III) 301 Project Management Course Overview The subject emphasizes on imparting the knowledge‚ skills‚ tools and techniques involved in carrying out project activities so as to ensure that projects are delivered within budget and schedule. The subject content would be spread over 32 hours (min.) on theoretical work and 16 hours (min.) on practical work. Course Syllabus Group I: Concepts of Project Management: Meaning and Definition of Project‚ Characteristics of a project
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Mobile Dev & Design‚ November 17. Science Direct. http://www.sciencedirect.com/ (accessed May 3‚ 2009). Branigan‚ T. 2008. Terrorism in China. The Guardian‚ August 5. http://www.guardian.co.uk/world/2008/aug/05/china.terrorism1 (accessed May 2‚ 2009). Cateora‚ P.R. and J.L. Graham. 2002. International Marketing‚ 11th ed. New York: McGraw-Hill Higher Education. Chang‚ L.T. 2008. China’s Middle Class. National Geographic‚ May 1. http://ngm.nationalgeographic.com/2008/05/china/middle-class/leslie-chang-text/1
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THE NOT-SO-WONDERFUL-WORLD OF EURODISNEY -THINGS ARE BETTER NOW AT PARIS DISNEYLAND- 1. What are the factors contributed to EuroDisney’s poor performance during its first year of operation? Walt Disney overestimated the magic that was to be in introducing Europe’s most lavish and extravagant theme park in April of 1992. The fiscal year 1992-1993 brought EuroDisney a loss of nearly $1 billion. Mickey‚ a major promotion tool of Disney management did not create reason or attraction enough for
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References: of Ma Jian Ping 8casinos.com‚ (2012) About.com‚ (n.d.). Definition of FDI [online]. Available from: http://economics.about.com/cs/economicsglossary/g/fdi.htm [19 October 2012] Casino de Genting‚ (2012) Cateora‚ P. R.‚ Gilly‚ M. C.‚ & Graham‚ J. L.‚ (2009). International Marketing. 14th Ed. New York: McGraw-Hill/Irwin ehow.com‚ (n.d.) FAO Corporate Document Repository‚ (2012). Market Entry Strategy [online]. Available from: http://www.fao.org/docrep/W5973E/w5973e0b
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International Business”‚ Asmterdam: North Holand.Pg.1-18 Krish Bhaskar (1980) “The Future of World Motor Industry”‚ Chapter 8 Western Europe in the future‚ Page 12 Penrose‚ E (1995) “The Theory of the growth of the Firm”‚ Oxford University Press. Cateora‚ Graham (2007) “International marketing”‚ Chp 11‚ Global Marketing Management‚ Pg. 317‚ Publish by Mc Graw Hill‚ Edition 13 Kavin Lane (1994)‚ “Marketing Management”‚ part 2‚ Pg 85‚ Publish by Pearson Prentice Hall‚ Edition 12. Kotler et. al (2008)
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Contents Page Question 1.................................................................................Page 2 Question 2.................................................................................Page 3 - 6 Question 3.................................................................................Page 7 - 9 Question 4.................................................................................Page 10 - 11 Question 5.................................................................
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United Arab Emirates Country Notebook Cultural Analysis Executive Summary United Arab Emirates is a country that is built of several different emirates located on the peninsula of the Persian Gulf. The country was occupied by Great Britain up until 1971. After the removal of the British government the seven Sheikdoms became independent and formed the UAE. The country has a typically desert climate with ocean access on both sides of the country. Located in the Middle East the
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