MEĐUNARODNI MARKETING 1.Značaj i uloga promocije u međunarodnom marketingu Najznačajniji element pri kreiranju marketing strategije u modernom svetu savremenih dostignuća i novih oblika poslovanja ‚ predstavlja promocija. Iako je u različitim područjima svhaćena na razlicite načine promocija‚u svakom slučaju‚ predstavlja savremen metod marketing komunicianja na kompleksnom tržistu. Njena osnovna uloga je da potstakne kupovinu‚ razbije predrasude ‚ pretvori nedostatak u prednost. U suštini
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Bibliography: Books: Heizer et al‚ Jau (2006) Bacon Cohen‚ Allan (2000) Daft‚ Richard L. (2005). Management. Fort Worth: The Dryden Press. Summers‚ Donna (2001). Quality Management. Upper Saddle River‚ New Jersey: Pearson Graham‚ Cateora (2005). International Marketing. Boston: McGraw – Hill. Keegan‚ Warren J APPENDIX A September 21‚ 2013
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INTERNSHIP REPORT ON TOURISM PERSPECTIVE IN BANGLADESH MD. MASUD PARVEJ ID: BBA 040301009 Department of Business Administration Northern University Bangladesh NORTHERN UNIVERSITY B A N G L A D E S H INTERNSHIP REPORT ON TOURISM PERSPECTIVE IN BANGLADESH Supervised by Abdullah Mohammed Ibrahim
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UNIVERSITY OF DEBRECEN CENTRE OF ARTS‚ HUMANITIES AND SCIENCES DEBRECEN‚ HUNGARY Faculty of Economics and Business Administration Management and Business Administration‚ BA . Management and Business Administration‚ BA Address: 4032 Debrecen‚ Egyetem tér 1.‚ Hungary Correspondence: H-4010 Debrecen P.O. Box 95‚ Hungary Phone: +36 52 518 655 Fax: +36 52 518 623 E-mail: englishstudies@detek.unideb.hu Web: http://englishstudies.sci.unideb.hu http://www.econ.unideb.hu/eng 2
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Consumer Perception of Global vs. Local Brands: The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands
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and Performance ’‚ Journal of International Business Studies‚ 3312: 203-21 CAI‚ KEVIN G. (1999). ’Outward Foreign Direct Investment: A Novel Dimension of China ’s Integration into the Regional and Global Economy ’‚ China Quarterly‚ 160: 856-80 CATEORA‚ PHILIP R.‚ GILLY‚ MARY c.‚ and GRAHAM‚ JOHN L. (2009). International Marketing‚ 14 edn CHEN‚ SHIH-FEN S.‚ and HENNART‚ JEAN-FRANyOiS (2002). ’Japanese Investors ’ Choice of Joint Ventures versus Wholly-owned Subsidiaries in the US: The Role of
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(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday‚ 19 th March‚ 2009) Annexure – III UNIVERSITY OF DELHI MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules‚ Regulations and Course Contents Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011 M.Com. Syllabus as per revised course structure to be effective
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ABSTRACT Date: Program: Course Authors Teacher Title Strategic question Purpose 2008-05-26 International Marketing Master Thesis International Marketing (EF0705) Parunya Vanasakul Ploychompoo Wankeao Supisra Arayaphong (830422) (850418) (831102) Tobias Eltebrandt The battle of DTAC in Thailand’s mobile phone operator market How can DTAC gain higher market share by focusing on customers in Bangkok? The purpose of this research is to investigate‚ analyze current competition between DTAC and other
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