References: Justin Paul (2008). International marketing: text and cases McGraw-Hill Cateora‚ P. R. & Graham‚ J. (2007). International Marketing‚ 13th Edition‚ Chapter 9. McGraw-Hill Ramachandran‚ Raja (2000 ) Understanding the Market Environment of India. Retrieved from http://www.accessmylibrary.com/coms2/summary_0286-27502938_ITM
Premium Marketing
company’s objectives and the characteristics of that specific market. They may enter for profit‚ local resources or lower operation costs‚ factors like these will help determine which location a company would like to enter. According to Ghauri and Cateora‚ a number of studies have concluded that the selection for foreign market entry depends on the availability of infrastructure‚ language‚ and supportive attitude of the home market (2005‚ p270). ! When a company decides to go international‚ it
Premium License
across cultural boundaries” Kenichi O.‚ (2005) “The Borderless World‚ rev ed: Power and Strategy in the Interlinked Economy” Mooij M. D.‚ and Hofstede G.‚ (2011)‚ “Cross-Cultural Consumer Behavior: A Review of Research Findings” Ghauri P. and Cateora P. and Faulds D. J.‚ (2011)‚ “International Marketing"
Premium Culture International trade Globalization
B March 2014 Provide a brief background for the reader Tampax‚ Tambrands’s only product‚ is the best-selling tampon in the world‚ with 44 percent of the global market. North America and Europe account for 90 percent of those sales. (Cateora‚ Graham: 2007) Tambrands is a company that has succeeded throughout North America and Europe yet it has faced many barriers that have made it harder to grow due to competition and also‚ due to its incapability to expand internationally. In planning
Premium Marketing
References: APPLE. 2011. Choose your country or region. [WWW]. http://www.apple.com/choose-your-country/ (08 November 2011). BBC NEWS. 2001. Sainsbury’s pulls out of Egypt [WWW]. http://news.bbc.co.uk/1/hi/business/1268099.stm (31 October 2011). CATEORA and GRAHAM CLEMMET‚ A. 1998. Dictating customer service. Work Study‚ 47 (2)‚ pp. 53-55. DENNING‚ S. 2011. Apple ’s Retail Success Is More Than Magic [WWW]. http://www.forbes.com/sites/stevedenning/2011/06/17/apples-retail-stores-more-than-magic/ (08
Free Culture Marketing
foreign businesses entering the country‚ PepsiCo and Coca-Cola still had to jump through many hurdles before they could operate. For example‚ PepsiCo was limited to selling at most 25% of total sales of their soft drink concentrate to local bottlers (Cateora 2007). They were also not allowed to use foreign brand names on their products‚ which meant that PepsiCo had to rename their products Lehar Pepsi and Lehar 7UP. These limitations served to dampen PepsiCo’s advance into the market‚ as well as tamper
Premium Coca-Cola
internationalisation: a traditional versus a "born-global" approach. Journal of International Marketing‚ 12(1)‚ pp. 57-79. Oviatt‚ B. M. & McDougall‚ P. P. (1995) Global start-ups: entrepreneurs on a worldwide stage. Academy of Management Executive Cateora‚ P Kumar‚ V.‚ Stam‚ A. & Joachimsthaler‚ E. A. (1994) An interactive multicriteria approach to identifying potential foreign markets. Journal of International Marketing. Kobrin‚ S. J. (1979) Political risk: a review and consideration. Journal
Premium Marketing International trade Globalization
VIETNAMESE VS. AMERICAN Vietnam’s admission to the World Trade Organization together with the normalization of trade relations between the U.S. and Vietnam has opened great opportunities for many American companies to do business in this rapidly growing country. However‚ cultural barriers can adversely affect business transactions right from the negotiation process. American companies seeking a successful cross-cultural negotiation in Vietnam should understand‚ tolerate‚ and adapt to the differences
Premium Vietnam Negotiation Culture
Executive Summary This report discusses all of the relevant aspects relating to the entry of Dorrien Estate wines into the Chinese market. In the course of due diligence‚ this report outlines all relevant information required for entry to a foreign market. The uncontrollable factors such as the Chinese economy‚ political climate‚ technological‚ socio-cultural and legal factors are first extrapolated showing that China is the second largest economy in the world and plays an influential role in the
Premium Marketing
References: American Marketing Association (AMA). (2004). Definition of Marketing. Retrieved May 10‚ 2007‚ from http://www.marketingpower.com/content4620.php Australia. (2007). Country Watch Review 2007. Retrieved May 14‚ 2007‚ from Country Watch Database Cateora‚ P. R. & Graham‚ J. L. (2007). International Marketing (13th ed.). The McGraw Hill Companies. Retrieved May 12‚ 2007‚ from University of Phoenix‚ eResource‚ MKT 450 ’ International Marketing Course Web site Commonwealth of Australia. (2007). CultureGrams
Premium Marketing United States International trade