The project includes a paper (15 pages plus as many appendixes‚ tables‚ etc. as needed) and a presentation (each group will have 15 minutes to present their work to the class). Please see The Country Notebook (p. 586) in International Marketing by Cateora and Graham. Project Components 1) Identify country 2) Identify product and develop product fact sheet 3) Economic analysis 4) Cultural analysis 5) Market audit and competitive analysis 6) Marketing plan 1) Selecting
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Escalating sports rights fees Richard Greene International 640 Professor Buzzell December 21‚ 2014 Escalating sports rights fees The days of the Olympics being related to sports amateurism died the moment television and thus its corporate advertisers got involved with the international competition. Sports aren ’t just leisure hobbies anymore‚ they are big business. The case study “Swifter‚ Higher‚ Stronger‚ Dearer” hit the nail on the head with its analysis that television contracts will
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References: Reading List Miller and Layton‚ 2000. Fundamentals of Marketing. Fourth Edition. McGraw-Hill Book Company Australia Pty Limited. Cateora &Graham‚ 2002‚. “Marketing Management: A Strategic Decision –Making Approach”‚ 4th Ed. McGraw-Hill.Inc. Robbins S. P.‚ Millett B.‚ Cacioppe R.‚ Waters – Marsh T.‚ 1998‚ Organisational Behaviour – Leading and Managing in Australia and New Zealand‚
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University of Khartoum School of Management Studies MBA Program Course Syllabus & Curriculum SMS - 625: International Marketing Semester 4 – Academic Year 2014 Faculty Member: Dr. Ilham H. F. Mansour E-mail: e.mansour@uofk.edu Class Hours: Tues.: 05.00 – 08.00 pm. Office Hours: Tues. : 04:00 – 05.00 p.m. Office: Second Flour‚ Department of Business Administration Course platform: https://www.facebook.com/groups/intmkg2014/ Course Description The growing importance of global marketing
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Communications. In A Framework for Marketing Management (pp. 278-293). Upper Saddle River‚ New Jersey: Pearson Prentice Hall. Internet World Stats. Usage and Population Statistics. (2011). Retrieved from http://www.internetworld stats.com/asia/ch/vn.htm. Cateora‚ P.‚ & Graham‚ J. (2007). International Marketing (13th ed.). New York‚ NY: McGraw Hill Companies Inc. Materi‚ Romana. (2004). Interim Report: A Case Study of Internet-Based Advertising in Vietnam. Athabasca University‚ Canada.
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Picard‚ J. (1986)‚ “Standardization of international marketing: is Ted Levitt in fact right?”‚ Business Horizons‚ November-December‚ No Buzzell‚ R. (1968)‚ “Can you standardize multinational marketing?”‚ Harvard Business Review‚ November-December‚ No Cateora‚ P.R. (1993)‚ International Marketing‚ Irwin‚ Boston‚ MA. Cavusgil‚ S.T. and Zou‚ S. (1994)‚ “Marketing strategy-performance relationship: an investigation of the empirical link in export market ventures”‚ Journal of Marketing‚ Vol Cavusgil‚ S.T.
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BMM645 INTERNATIONAL MARKETING MANAGEMENT Number of Aston Credits: Number of ECTS Credits: 15 7.5 Staff Member Responsible for the Module: Dr Riliang Qu Marketing Group Aston Business School‚ Room ABS227 Email: r.qu@aston.ac.uk Tel: 0121-2043135 Dr. Fan Email: ying.fan@brunel.ac.uk Tel: 01895-267239 Or Contact the Marketing Group Administrator: Mrs Samantha Doidge‚ Room ABS236. Ext: 3147 Pre-requisites for the Module: To study this module you must have completed BMM600 or BMM601
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1.0 EXECUTIVE SUMMARY………………………………………………………………………….……...5 2.0 INTRODUCTION.……………………………………………………………………………………….…7 3.0 SITUATION ANALYSIS………………………………………………………………………………….8 3.1 Business Environment (PEST)……………………………………………………………………...8 3.1.1 Political…………………………………………………………………………………………8 3.1.2 Economical…………………………………………………………………………………….9 3.1.3 Social………………………………………………………………………………………….10 3.1.4 Technological………………………………………………………………………………...11 3.1.5 Legal…………………………………………………………………………………………
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MARKET ENTRY REPORT: SANITARIUM’S WEET-BIX: ENTERING THE INDIAN BREAKFAST CEREAL MARKET Hannah Chappell- 6734251 Daniel Caruso- 9530134 Delwin Lim- 9729313 Jerome Pereira- 6453236 Executive Summary This market entry report is based on the Australian company Sanitarium‚ and how Sanitarium is going to introduce and market their breakfast cereal Weet-Bix to the Indian breakfast cereal market. For Sanitarium to be able to enter the Indian market‚ they will have to conduct research in various
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[pic] INTERNATIONAL MARKETING (MKTG 4113) Spring‚ 2013 Sarath A. Nonis Room: BA 402E‚ Email: snonis@astate.edu Phone: (870) 972-3430 Office Hours: Tuesday & Thursday 8:30 - 9: 30 a.m. & 10:45 - 11:45 a.m. Wednesday 9:00 – 12:00 a.m.‚ and by appointment. [pic] Course Objective The international marketing course is designed to provide students with (a) familiarity with the problems and perspectives of marketing across national boundaries and
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