IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on
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SWOT -Opportunities One of the opportunities presented to Starbucks is the growth in coffee market. In the United States‚ specialty coffee sector accounts for approximately 15% of the total retail coffee market which is equivalent to $21billion. In 2005‚ the retail coffee market was valued to be around $23billion and specialty coffee accounted for nearly 45% of the market and was still expected to grow. Starbuck has a 40% market share in the specialty coffee sector which provides an indication
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Cosmetic surgery in 50 years times Cosmetic surgery has made a tremendous progress in the last decades due to its high demand‚ achieving a lot of important breakthroughs such as laser and minimally invasive surgery. Undoubtedly‚ it has become increasingly popular. From my point of view‚ there will be significant technological changes in 50 years times. The procedures will be less aggressive with better outcomes. I think it will be more affordable and accepted by the great majority of the society
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(technological) change‚ thus internal resources and capabilities form the main basis for competitive advantage and strategic orientation. In line with this resource-based view this essay will analyze the company’s resources and capabilities following Porter’s “Value Chain“ approach. Building on this they will be evaluated in terms of relative importance and strengths in order to conclude the main strengths and weaknesses of Genentech and derive strategic implications. 1. Value Chain Analysis Typically‚
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External Factor analysis PEST Analysis of Automobile Industry Political Laws and government regulations have affected this industry since the 1960’s. Almost all of the regulations come from consumers increasing concerns for the environment and the concern for safer automobiles. The first safety act passed by Congress was in 1966 and was called the National Traffic and Motor Vehicle Safety Act. This act forced manufacturers to improve the safety for the passengers‚ the driver visibility‚ and the
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Training and Development of Work Force in Catering Industry in Wrexham Area”. Training is one of the most important elements in each and every organisation for the betterment of its employees. The aim of the research is to study the Training programmes conducted for the staffs or employees of an organisation to improve the company’s performance and productivity. The research aim is mainly to identify the importance of training requirements in catering industry and to identify the benefits of it
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Impact of Internal and External Factors on the Functions of Management There are four main functions of management that‚ when used properly‚ work together to contribute to the success of a company’s goals: planning‚ organizing‚ leading‚ and controlling. Many different factors impact these four functions of management and require careful consideration when planning committees are working out the details of their plans for the company. The following paragraphs will outline several of these factors
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The Business Environment: The Interrelationship Between Business and the External Environment A study of the Fast Food Industry 1. Adapt or Die 1.1 The consumer is king! An old adage I know‚ but it is truer today than it ever has been. Consumers are demanding more and businesses are having to respond or get left behind. The winds of change are certainly blowing through the empire of fast food
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Food Services Catering Sample Proposal This sample was written using these Proposal Pack templates: Cover Letter‚ Title Page‚ Client Summary‚ Cost Summary‚ Samples‚ Services Provided‚ Testimonials This sample proposal was created using Proposal Pack Food #1. The purchase link below is for your convenience if you wish to purchase the graphic theme used to create this specific sample (no purchase is necessary to view the sample). You would purchase this graphic theme ONLY if you want to create a custom
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1.“Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.” 2.“Value chain represents the internal activities a firm engages in when transforming inputs into outputs.” The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target
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