objective is to enhance its ‘customer value for money’ offering through the continual evolution of its products‚ services‚ and layout. At present SM selling value concept is based on management’s perception of its juice‚ smoothie‚ soup‚ pasta and salad products as premium quality offered at an affordable price‚ averaging $8.20 per transaction. However management has no clear understanding of how its customers perceive SM’s value or SM’s customer demographic to form a customer profile. The research
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Quality Function Deployment It is a systematic approach to design based on a close awareness of customers desires‚ coupled with the integration of corporate function groups. It consists in translating customer desires into design characteristics for each stage of the product development. (Rosenthal‚ 1992) Ultimately the goal of QFD is to translate often subjective quality criteria into objective ones that can be quantified and measured and which can be then used to design and manufacture the
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CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree in Business English for International Communication at Srinakharinwirot University May 2010 CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF FRONT OFFICE STAFF AT THE HOTEL A MASTER S PROJECT BY ALIN SRIYAM Presented in Partial Fulfillment of the Requirements for the Master of Arts Degree
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competitive and efficient human resources (Cordero‚ 2008). However the major problems in these situations are to know the quality‚ price and content of the workbooks. This research can be beneficial to help the researcher to identify the customer satisfaction on using workbooks offered among USM students. This study shows how the students give importance to the quality of the workbook they are buying‚ if it is suitable to the given price and if the content is clearly discuss by the compilers. It
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* Introduction * Statement of the problem * Objectives of the study * Need for the study * Scope of the study * Methodology * Limitations of Study Chapter-II * Theoretical background * Customer satisfaction * Customer buying decision process * Marketing * Consumer behavior * Sampling procedure Chapter-III * Industrial back ground of the study * Growth of the industry * Industry profile * Motor cycle
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Delhi Business Review X Vol. 13‚ No. 1 (January - June 2012) DETERMINANTS RETAIL SATISF CTION TISFA DETERMINANTS OF RETAIL CUSTOMER SATISFACTIO N ORGANISED RETAIL STUDY A STUDY OF ORG ANISED RETAIL OUTLETS IN DELHI Manish Madan * Sima Kumari ** P THE study investigates the detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India‚ and how the urban and semi-urban
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Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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------------------------------------------------- Adviser: Lucina S. Lat‚ MBE Summary: The study aimed to determine the performance of the staff and employee in selected resort in Batangas‚ Province. The subject of the study was the employee of the resort and some of their customers. It specifically determined the profile of the personnel of the resorts‚ the respondents assessment to the services offered along with the five dimension of service quality of the resort‚ the significant difference between the assessments of the
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2012 Marketing No comments CODE NMM 001 NMM 002 NMM 003 NMM 004 NMM 005 NMM 006 MARKETING MANAGMENT TITLES A STUDY ON CUSTOMER SATISFACTION TOWARDS A SOFTWARE PRODUCTS IN SBGC A Study on THE PERFORMANCE AND INVESTORS OPNION ABOUT SBI MUTUAL FUND A STUDY ON CUSTOMER SATISFACTION TOWARDS MASALA PRODUCTS WITH SPECIFIC REFERENCE TO AACHI MASALA A STUDY ON BRAND AWARENESS AND CUSTOMER EXPECTATION FOR DHAL IN SPECIFIC REFERENCE WITH UDHAYAM BRAND OF PRODUCTS A STUDY ON CONSUMER PREFERENCES IN AN ORGANIZATION
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