This article is deals with research on advertising‚ that is‚ how consumers respond to specific words or content used in the advertisements. This article focuses on the controversy between two measures‚ recall and recognition. Where‚ recall is the ability to remember something experienced earlier and recognition is the knowledge of the previously experienced stimuli. There are certain questions that strike our mind when we think about these two terms‚ such as‚ if these two measures are consistent
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Existing literatures trying to explain how Filipinos absorb information they get from online sources seem to be crude. More specifically‚ there have been no studies done to explore how information provided by different internet sources prompts Filipinos to exchange knowledge among peers and eventually result into social mobilization. The advancement of technology has brought us not only the easiness of communication and being connected‚ but also made us closer and to anything happening around us
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Article 1 : Writing a Literature Review What is a Literature Review? A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied‚ argued‚ and established about a topic‚ and it is usually organized chronologically or thematically. A literature review is written in essay format. It is not an annotated bibliography‚ because it groups related works together and discusses trends and developments rather than focusing
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MOTIVATION Motivation involves a constellation of beliefs‚ perceptions‚ values‚ interests‚ and actions that are all closely related. As a result‚ various approaches to motivation can focus on cognitive behaviors (such as monitoring and strategy use)‚ non-cognitive aspects (such as perceptions‚ beliefs‚ and attitudes)‚ or both. For example‚ Gottfried (1990) defines academic motivation as “enjoyment of school learning characterized by a mastery orientation; curiosity; persistence; task-endogeny;
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What Treatment does the Military recommend and utilize for the Treatment of Post-Traumatic Stress Disorder? What Treatment does the Military Recommend and Utilize for the Treatment of Post-Traumatic Stress Disorder? Throughout the history of the United States military there is one constant - war. Time after time we have sent men and women into battle‚ and unfortunately‚ often a different person returns home. Many of these soldiers who deploy overseas to serve their country and
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CMC in Language Learning and Teaching Chen Y. H. (2005‚ March). Computer mediated communication: The use of CMC to develop EFL learners’ communicative competence. Asian EFL Journal‚ 7 (1). Retrieve November 09‚ 2007 from http://www.asian-efl-journal.com/march_05_yhc.php Chen’s purpose in this article is to suggest the integration of Computer Mediated Communication (CMC) into EFL learning in order to promote learners’ linguistic and pragmatic competence. She first bring out the failure of
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Introduction CSR is a situation where not only do firm’s care about profit maximization and wealth accumulation about take into consideration the needs of the society. According to Carroll (1979)‚ companies are expected to maximize profit‚ obey the laws of the land‚ operate in line with community norms‚ and do well in society beyond the society’s expectations. Today‚ CSR is becoming rational including the needs of the community‚ maximizing the profits and managing the stakeholders. Garriga and Mele
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Why write a literature review? New discoveries don’t materialise out of nowhere; they build upon the findings of previous experiments and investigations. A literature review shows how the investigation you are conducting fits with what has gone before and puts it into context. A literature review demonstrates to your reader that you are able to: Understand and critically analyse the background research Select and source the information that is necessary to develop a context for your research It
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